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_________________________________________________________________
The Evolution of Apple...
Apple Computer, Inc. -- Corporate Timeline
JANUARY 1976 TO MAY 1995
_________________________________________________________________
1976
January -- Steve Wozniak (26) is working at Hewlett-Packard and Steve
Jobs (21) is at Atari. Corporate
March -- Wozniak and Jobs finish work on a preassembled computer
circuit board. It has no Product keyboard, case, sound or graphics.
They call it the Apple I.
April -- Wozniak and Jobs form the Apple Computer Company on April
Fool's Day. Corporate
-- The Apple I debuts at the Homebrew Computer Club in Palo Alto,
California. Product
May -- Jobs sells his VW van and Wozniak sells his Hewlett-Packard
programmable calculator, raising $1,350 to finance production of the
Apple I boards. Corporate -- The Byte Shop computer store orders 50
Apple I boards. Jobs leverages the order to get credit so they can
build the machines in Jobs'parents'garage. Corporate
June -- Apple retains Regis McKenna Advertising to represent Apple
Computer. Marketing
July -- The Apple I board is released for sale to hobbyists and
electronics enthusiasts at the Product price of $666.66.
August -- Jobs meets venture capitalist Don Valentine through Atari
founder Nolan Bushnell. Valentine will refer Jobs to Mike Markkula,
who had previously managed marketing for Intel Corp. and Fairchild
Semiconductor. Corporate
November -- Apple's first formal business plan sets a goal for sales
to grow to $500 million in ten years. As it turns out, the company
will pass that mark in half the time. Corporate
December -- Apple I computer boards are sold through 10 retail stores
in the U.S. Marketing
_________________________________________________________________
1977
January -- Apple Computer is incorporated by Jobs, Wozniak and their
new partner and chairman, Mike Markkula. In addition to plotting its
marketing strategy, Markkula invests $250,000 in the fledgling
enterprise. Additional financing will come later from a group of
venture capitalists that include Venrock Associates, Arthur Rock and
Associates and Capital Management Corp. -- Apple moves from Jobs'
garage to a building on Stevens Creek Boulevard in Cupertino,
California.
February -- Markkula asks Michael Scott to accept the position of
Apple's president. Scott becomes a driving force behind Apple during
its fastest growing years.
April -- The new Apple¨ II is unveiled at the first West Coast
Computer Faire. It is the first personal computer able to generate
color graphics and includes a keyboard, power supply and attractive
case. Product
-- At the show Apple rents the largest booth and uses a large
projection screen for demonstrations. Markkula walks the floor,
signing up dealers. Marketing
-- The Apple logo as seen today is designed by Rob Janoff, art
director for Regis McKenna. Corporate, Advertising.
May -- Regis McKenna Advertising launches its first ad campaign for
Apple. Although advertising is initially aimed at electronics
enthusiasts, Apple will soon become the first company to advertise
personal computers in consumer magazines. Marketing
June -- The Apple II is now available to the general public. Fully
assembled and pretested, it includes 4K of standard memory, and comes
equipped with two game paddles and a demo cassette. The price is
$1,298. Customers use their own TV set as a monitor and store programs
on audio cassette recorders. Product
-- Monthly orders reach a $1 million annual sales rate. Marketing
-- First Apple shipped to Europe through an independent distributor
called Eurapple. Marketing
_________________________________________________________________
1978
January -- Apple moves into its new corporate headquarters at 10260
Bandley Drive in Cupertino. Over the years, a campus of Apple office
buildings will spring up around it. Corporate
March -- Apple introduces various interface cards for connecting to
most printers. Product
June -- Apple's Disk II is introduced at the Consumer Electronics
Show. It is the easiest to use, lowest priced, and fastest minifloppy
disk drive ever offered by a computer manufacturer. It will make
possible the development of serious software. Production at first is
handled by just two employees, turning out 30 drives a day. Product
-- Apple announces telephone linkup services to Dow Jones for Apple II
users. Marketing
December -- In only its second year, Apple is one of the fastest
growing companies in America. Saleshave increased tenfold, and its
dealer network has grown to over 300. Corporate
_________________________________________________________________
1979
February -- President Mike Scott declares that Apple should set an
example for businesses everywhere, and issues a company-wide mandate:
"No more typewriters." Marketing
June -- Apple II+ is introduced, available with 48K of memory and a
new auto-start ROM for easier startup and screen editing for $1,195.
Product
-- Apple Education Foundation is founded. Its goal is to grant Apple
systems to schools that will develop new classroom software and
integrate computers into the curriculum. Corporate
-- Apple's first printer, the Silentype, is introduced. Product
-- Apple announces a nationwide repair program featuring same-day
service. Marketing
-- The first Dealer Council convenes. Designed to get dealer input
without breaking the FTC rules on competition, it will be widely
copied by other manufacturers in the personal computer industry.
Marketing
August -- Apple II Pascal is released. Product
October -- Personal Software, Inc. releases VisiCalc for the Apple II.
The spreadsheet is the first application to make personal computers a
practical tool for people who don't know how to write their own
programs. Product
-- The International Apple Core, an independent umbrella organization
for user groups, is formed in San Francisco. Marketing
December -- Apple introduces a low cost, one-year extended warranty
for all Apple products. Marketing
-- Apple II sales rate is at 35,000 units, up 400 percent from 1978.
Product
-- Apple now employs 250 people working out of four buildings.
Corporate
_________________________________________________________________
1980
March -- Apple Fortran introduced. Proves to be a catalyst for
high-level technical and educational applications. Product
June -- Regional support centers open in Boston, MA; Charlotte, NC;
Irvine, CA; Carrollton, TX and Toronto, Canada. Marketing
July -- Apple opens a manufacturing plant in Carrollton, TX. Apple
facilities now occupy more than half a million square feet of floor
space in the U.S. and Europe. Manufacturing
September -- Apple III announced at the National Computer Conference.
With a new operating system, a built-in disk controller and four
peripheral slots priced at $3,495, the Apple III is the most advanced
system in the company's history. Product
-- Apple opens a plant in Cork, Ireland and a European support center
in Zeist, The Netherlands. Manufacturing
November -- Apple II chosen as the network access machine for EDUNET
an international computer network for higher education and research.
Product
December -- Apple goes public. Morgan Stanley and Co. and Hambrecht &
Quist underwrite an initial public offering of 4.6 million shares of
Apple common stock at a price of $22 per share. Every share is bought
within minutes of the offering, making this the largest public
offering since Ford went public in 1956. Corporate
-- Apple's employee count breaks 1,000. Corporate
-- Apple Seed announced, a computer literacy program that will provide
elementary and high schools with computer course materials. Marketing
-- Apple's distribution network is the largest in the industryÑ800
independent retailers in the U.S. and Canada, plus 1,000 outlets
abroad. Marketing
_________________________________________________________________
1981
January -- R&D budget jumps to $21 million, three times more than the
year before. Corporate
-- Apple announces a Loan-To-Own program for employees. Each employee
can borrow an Apple II+ to use at home. After one year, the computer
becomes theirs to keep. Corporate
February -- Mike Scott authorizes the layoff of 40 employees in an
effort to streamline Apple's internal machinery. Corporate
-- Chiat/Day Advertising acquires the Apple account when it acquires
Regis McKenna's advertising operations. Marketing
-- European headquarters open in Paris, France and Slough, England.
Corporate
March -- Top management restructured. Mike Markkula replaces Mike
Scott as president; Steve Jobs succeeds Markkula as chairman; Scott
named vice chairman. Corporate
-- Apple Expo '81 is launched Ñ the company's first national
merchandising roadshow. Marketing
April -- Accessory Products Division formed to handle production of
printers, modems and other peripherals. Corporate
May -- Apple Language Card introduced. It allows Apple II users to run
programs in either Pascal, Fortran or Pilot. Product
-- IEEE-488 interface card announced. Apple II computers may now be
linked to over 1,400 scientific and technical instruments. Product
-- Second offering of 2.6 million shares of common stock is completed.
Corporate
July -- Apple begins to air commercials featuring Dick Cavett as
spokesman. Marketing
-- Manufacturing plant opens in Singapore. Manufacturing
August -- International Business Machines introduces the IBM Personal
Computer. Apple greets its new competitor with a full-page ad in the
Wall Street Journal with a headline that reads, "Welcome IBM.
Seriously." Marketing
September -- Apple's first mass storage system, the 5MB ProFile hard
disk is introduced, priced at $3,499. Product
November -- There are now about 3,000 Apple dealers worldwide, a third
of which are authorized service centers. Marketing
-- First annual report notes that the Apple II installed base has
grown to well over 300,000; that employees now number about 2,500; and
that Apple has introduced over 40 new software programs this year.
Corporate
-- Apple becomes a household name. Surveys show that public awareness
rose from 10 percent to 80 percent in 1981. Marketing
_________________________________________________________________
1982
January -- R&D budget increases 81 percent over last year to $38
million. Corporate
-- More than 100 companies are making personal computers. Apple has an
installed base of more than 650,000 units; 10,000 Apple software
programs offered by more than 1,000 developers; 60 companies producing
Apple II peripherals. Marketing
July -- Apple Dot Matrix printer introduced for $2,195. Product
August -- Apple announces that U.S. Customs agents will detain and
seize all foreign imitations Corporate of the Apple II.
November -- A new extended warranty program is announced and dubbed
AppleCare. Marketing
-- AppleFest - a showplace for more than 5,000 Apple-related products
Ñ opens in San Francisco. Marketing
December -- Apple becomes the first personal computer company to reach
$1 billion annual sales rate. It throws a "Billion Dollar Party" for
employees. Corporate
-- Community Affairs office created to award grants to civic groups
that deal with issues such as housing, drug abuse, the environment,
employment, medical research, the arts, youth and the elderly.
Corporate
-- Time magazine's "Man of the Year" issue is devoted to "The Year of
the Computer." Marketing
_________________________________________________________________
1983
January -- Apple IIe computer priced at $1,395 and Lisa computer
priced at $9,995 introduced as well as several new peripherals.
Product
-- Apple's European offices and distributors stage major events in 12
cities to launch new productsÐÐLondon, Paris, Zurich, Munich, Milan,
Stockholm, Amsterdam, Helsinki, Brussels, Tel Aviv, Madrid and Dublin.
Marketing
February -- Apple University founded to provide employee training
programs. Corporate
April -- John Sculley, formerly president of Pepsi-Cola, elected
Apple's new president and CEO. Corporate
May -- Apple enters the Fortune 500 at number 411 in under five years.
Corporate -- "Kids Can't Wait" program announced. Apple II computers
will be given to about 10,000 California schools by September.
Corporate
June -- The millionth Apple II rolls off the assembly line and is the
first of the computers to be awarded in the "Kids Can't Wait" grant.
Corporate
July -- Apple and General Electric Credit Corp. form the Apple Plan.
Customers who qualify are given a credit Credit card to finance Apple
purchases. Marketing
September -- EVA (Employee Volunteer Action) is created to match the
skills of Apple employees with community needs. Corporate
October -- Certified/Registered Apple Developer Program created.
Marketing
November -- AppleWorks, an integrated package containing word
processing, spreadsheet, and database applications all in one, is
introduced and will soon become the world's best selling software.
Product
December -- Apple III+ computer announced and lists for $2,995.
Product
-- ImageWriter printer introduced and lists for $675. Product
-- Apple sponsors a nationwide Computer Clubs competition for high
school and K-12. Marketing
_________________________________________________________________
1984
January -- Apple landmark "1984" commercial that introduces the
Macintosh personal computer airs during the SuperBowl broadcast. This
is the only time Apple will run the spot, but over the following weeks
it is replayed by dozens of news and talk shows, making "1984" one of
the most memorable ads in TV history. Marketing
-- Macintosh unveiled at Apple's annual shareholders meeting to be
sold for $2,495. Product
-- Apple inserts a 20-page ad for Macintosh in major magazines and
sets new records for readership and recall scores. Marketing
-- Apple University Consortium announced. Twenty-four leading colleges
and universities agree toconduct major development programs with the
Macintosh, and commit $61 million in sales to the project over a three
year period. Marketing
-- A new factory, designed and built for the production of Macintosh
computers, is officially opened in Fremont, CA. The facility is one of
the nation's most automated plants and uses many Japanese
manufacturing methods: robotics, just-in-time materials delivery, a
linear assembly line, and an improved quality of life for workers.
Manufacturing
-- The 300- and 1200-baud Personal Modems are introduced at $299 and
$495. Product
April -- Apple IIc, priced at $1,295, introduced at the company's
"Apple II Forever" conference in San Francisco. Two thousand dealers
place orders on the spot for more than 52,000 unitsÐÐan industry
record. Product
-- Development of the Apple III line is discontinued. Product
-- Scribe printer, priced at $299, is introduced. Product
-- National Accounts program is announced focusing on large volume
purchasers in the Fortune 1000. Marketing
May -- Apple severs its ties with domestic manufacturer
representatives saying it will build its own sales force to service
the dealer network. Marketing
-- Manufacturing facility in Cork, Ireland begins producing
custom-language Macintosh computers for Germany, Italy and the United
Kingdom. Manufacturing
July -- Apple is elected to the Consumers Digest Hall of Fame for
responsiveness to consumer needs. Marketing
August -- Apple IIc receives the 1984 Industrial Design Excellence
Award (IDEA) sponsored by the Industrial Designers Society of America.
Product
September -- Macintosh 512K introduced at $3,195. Product
October -- Apple Corporate Grants department formed, encompassing
Education Affairs and Employee Volunteer Action programs. Corporate
November -- Apple buys every advertising page in a special
post-election issue of Newsweek. The issue's final, fold-out ad is
used to launch "Test Drive a Macintosh" promotion. About 200,000
people take a Macintosh home for a free 24-hour trial. Advertising Age
magazine names "Test Drive" one of the 10 best promotions of the year.
Marketing
-- Two millionth Apple II sold. Product
_________________________________________________________________
1985
January -- Super Bowl XIX: Apple covers Stanford Stadium with
Apple-embossed seat cushions. Also runs a controversial new commercial
titled, "Lemmings." Marketing
-- "The Macintosh Office" campaign is launched at the annual
shareholder's meeting. Program stresses the significance of Apple's
new LaserWriter printer priced at $6,999 and AppleTalk¨ Personal
Network priced at $50. Jobs introduces Apple's goal of connectivity to
other personal computers and declares "detente with IBM." Product
-- Apple and Northern Telecom announce an agreement to network
Macintosh computers over telephone lines of digital PBX switches.
Marketing
-- Lisa officially renamed the Macintosh XL. Product
-- Apple shows up on magazines' best-of-lists for 1984: Sculley is
named "Adman of the Year"by Advertising Age; Macintosh is named
"Hardware Product of the Year" by Infoworld;and Jobs and Wozniak are
named members of the "Best of the New Generation" by Esquire.
Corporate
-- Best quarterly sales ever, but dealer inventories remain high after
a disappointing holiday season. Amid the celebrations, John Sculley
warns that the next few months will be "extremely challenging" for
Apple. Corporate
February -- Jobs and Wozniak receive National Technology Medal from
President Reagan at the White House. Corporate
-- Wozniak resigns to start a company that will develop products in
the home video area. Corporate
March -- Apple and 28 independent developers dominate an issue of the
WSJ with ads promoting "The Macintosh Office." Marketing
-- Apple IIe computers are enhanced with four new higher-performance
chips. Marketing
-- The company's employee count hits all-time high of 5,700. Corporate
-- Manufacturing plants close for one week due to excess inventory.
Manufacturing
April -- Apple announces a computer training scholarship program for
elementary and secondary school educators. Marketing
-- Over 400,000 Apple IIc computers have been sold in the first year
of production. Product
-- Macintosh XL (formerly called Lisa) is dropped from Apple's product
line. Product
-- ImageWriter II, HD-20 hard disk and Apple Personal Modem
introduced. Product
June -- Sculley announces a major reorganization. Work force reduced
by 20 percent (1,200 employees).Operations are restructured along
functional lines, not product lines. Manufacturing facilities are
reduced from six to three plants. Corporate
-- Apple launches European University Consortium at Lund University in
Sweden. Marketing
-- The First quarterly loss in the company's history is reported
because of the cost associated with the reorganization. Corporate
July -- AppleLink telecommunications network goes into service,
connecting Apple employees dealers, suppliers, developers, and vendors
through electronic mail and information libraries. Corporate
-- Apple's Office of Special Education is created to identify the
computer-related needs of disabled people and assist in the
development of responsive programs. Marketing
August -- Apple takes a public stand against South African apartheid
by discontinuing its selling activities in South Africa. Corporate
-- Apple's Placement CenterÑcreated to find new jobs for employees
laid off in the reorganizationÑcloses its doors, after successfully
placing 90 percent of those who used its services. Corporate
September -- Steve Jobs resigns to start a new computer company.
Corporate
November -- First Lady Nancy Reagan presents an Apple IIe to the
College de Leman International in Versoix, Switzerland during the
Reagan-Gorbachev summit. Corporate
-- Singapore manufacturing plant receives its country's National
Productivity Award. Manufacturing
-- Education Advisory Council founded Ñ an opportunity for leading
educators to help guide Apple's products and programs for schools.
Marketing
December -- Apple buys 14 pages of advertising in USA Today for the
Apple IIe and IIc. Marketing
_________________________________________________________________
1986
January -- Macintosh Plus and LaserWriter Plus unveiled at the
AppleWorld Conference in San Francisco, priced at $2,599 and $6,798.
Product
-- Apple announces it will build a network of specialty dealers to
service the education market. Marketing
-- U.S. schools given the opportunity to trade in old Apple, IBM,
Tandy and Commodore personal computers for credits on the purchase of
new Apple computers. Marketing
-- Academic Courseware exchange founded. A joint effort of Apple and
Kinko's graphics, the program will distribute low-priced,
university-developed Macintosh software through Marketing Kinko's copy
shops serving colleges and universities across the country.
-- Apple forms a support program to promote communication between the
company and nearly 600 Apple user groups nationwide. Marketing
February -- Apple purchases a Cray X-MP/48 supercomputer, valued at
about $15.5 million. The system will be used to simulate future
hardware and software architectures and accelerate new product
development. Product
March -- Apple CentreSM dealerships open throughout the United Kingdom
Ñ stores dedicated Marketing exclusively to selling Apple desktop
solutions.
April -- Macintosh 512K is replaced with an enhanced version with more
power and storage. The Macintosh 512K Enhanced sells for $1,999.
Product
-- Educators are offered special rebates on computers for their
personal use through a Marketing six month program called "An Apple
for the Teacher."
-- Apple reduces number of authorized Apple dealers from 2,600 to
2,000. Marketing
-- Apple moves its advertising account from Chiat/Day to BBDO, which
had previously handled the company's advertising abroad. Marketing
-- Apple introduces a KanjiTalk Japanese version of the Macintosh
operating system. Product
June -- Collaborative effort is begun with the National Geographic
Society and Lucasfilm Ltd. to explore the use of optical technologies
(video and compact disc) in education. Product
August -- Apple Programmers and Developers Association (APDA) formed.
Marketing
September -- Apple IIGS, with enhanced graphics, sound and expanded
memory, priced at $999, as well as an enhanced Apple IIc are
introduced. Product
-- Apple stages Open House events in shopping malls across the
country. Hands-on demonstrations of computers and software attract
thousands of first time buyers. Marketing
-- Apple opens a sales office in Washington, D.C. as part of a new
marketing group that will focus on sales to the U.S. government at the
federal, state and local levels. Marketing
October -- The press is invited to the Plaza Hotel in New York for a
sneak preview of Apple's new TV commercials. Film critics Gene Siskel
and Roger Ebert provide their own editorial reviews following the
show. Marketing
-- Arabic Macintosh operating system introduced. Product
December -- Over 200,000 AppleTalk networks are now in place, making
it one of the world's most preferred local area computer networks.
Product
-- Apple is now selling into more than 80 countries worldwide.
Marketing
-- 1986 Annual Report describes a full recovery from the prior
turbulent yearÑprofits for the fiscal year close at record highs, 151%
over the previous year; employment has nearly returned to
pre-reorganization levels with about 5,500 employees worldwide;and
Apple enjoys the industry's highest sales to employee ratio. Corporate
_________________________________________________________________
1987
January -- Apple updates the IIe, priced at $829. Corporate
-- New desktop communications products including the AppleShare file
server software and AppleTalk PC Card are introduced. They are priced
at $799 and $399. Product
March -- A new generation of Macintosh personal computers is
introduced at the AppleWorld Conference in Los Angeles. The Macintosh
SE, an expandable Macintosh, is priced at $2,898 for a dual floppy
configuration. The Macintosh II, with its open architecture, is priced
at $3,898 for the basic system, and at $5,498 for one MB of RAM, one
800K floppy disk drive and one 40MB internal SCSI hard disk drive.
Product
-- Apple introduces the "Apple Unified School System" and Apple's
Education Purchase Program (EPP) in a shared commitment with educators
to integrate computers into the learning process. Marketing
April -- Apple announces a two-for-one share split and declares its
first quarterly cash dividend at $0.06 per share (post-split).
Corporate
-- The National Special Education Alliance (NSEA) is formed to promote
awareness of computer use by disabled individuals. Marketing
-- Apple announces plans to create an independent software company, to
be known later as Claris. Corporate
May -- Ronald McDonald Children's Charities and Apple announce the
joint funding of the installation of Macintosh personal computer
systems in 100 Ronald McDonald houses across the United States.
Corporate -- Apple invests in Touch Communications, Inc. to support
the development of Open Systems Interconnect (OSI) networking products
for the Macintosh platform. Corporate
June -- Scholastic Software and Apple honor the U.S. Constitution with
a National Archives exhibit. Marketing
August -- Apple unveils a host of new products at MacWorld¨ in Boston.
New software products include the HyperCard personal tool kit for
organizing all forms of information, and MultiFinder, the first
multitasking operating system for Macintosh. New hardware products
include the ImageWriter LQ, priced at $1,399 and the AppleFax Modem,
priced at $699. Product
September -- AppleFest is held in San Francisco to celebrate the Apple
II family of computers. Marketing
October -- USA for Africa/Hands Across America and Apple announce an
electronic network for combating hunger and homelessness. The pilot
project will connect 50 organizations for the hungry and homeless
throughout the state of California. Corporate
-- Apple donates $50,000 to this year's EDUCOM/NCRIPTAL Higher
Education Software Awards Program. Corporate
November -- Apple introduces its VAR program strategy for 1988 and
announces key contracts with Automatix, Inc., Du Pont Biotechnology
Systems, Interleaf, Inc. and TechSouth, Inc. Marketing
-- Apple awards $1.1 million in computer grants to 25 primary and
secondary schools nationwide in the second cycle of Apple Education
Affairs' "Equal Time" grants program. The technology will be used to
help students develop higher-level thinking skills. Corporate
December -- For the first time, Apple uses its HyperCard technology to
distribute a 1987 HyperCard supplement on diskette for Macintosh
personal computers. Corporate
_________________________________________________________________
1988
January -- MacWorld Expo opens featuring 350 exhibitors and over
25,000 attendees, underscoring the acceptance of the Macintosh in
business. John Sculley's keynote address stresses Apple's commitment
to networking and connectivity. Corporate
-- Apple introduces the LaserWriter II family of desktop laser
printers, priced at $6,599 for the LaserWriter IINTX, $4,599 for the
Laser Writer IINT, and $2,799 for the LaserWriter IISC. Product
-- AppleShare PC is introduced, allowing users of an IBM PC or
compatible computer to share and print information stored on an
AppleShare File Server. Price is $149. Product
-- Digital Equipment Corporation and Apple announce a joint technology
agreement to integrate Macintosh personal computers and AppleTalk
networks with VAX systems. Corporate
-- Apple reports first billion dollar quarter in its history as net
income rises 108 percent. Corporate
February -- Apple ships A/UX for the Macintosh II, which combines the
Macintosh intuitive user interface with UNIX. Prices range from $8,597
for the entry monochrome system to $9,346 for the entry color system.
Product
March -- Apple acquires Network Innovations to help build its
networking and communications capabilities. Corporate
-- Apple and Texas Instruments announce the MicroExplorer computer
system, an Apple Macintosh II computer equipped with TI's Explorer
Lisp coprocessor boardand software environment. This agreement with TI
is one of Apple's largest value added reseller agreements to date for
the Macintosh family of personal computers. Marketing
-- Apple introduces AppleCD SC, an optical storage device that gives
access to huge amounts of information. Priced at $1,199, a single
CD-ROM disc can store up to 270,000 pages of typewritten information.
Product
-- Suggested retail price for the Macintosh Plus is reduced from
$2,199 to $1,799. Marketing
-- Apple files suit against Microsoft and Hewlett-Packard to protect
its Macintosh audio visual display. The lawsuit is seen as having
industry wide implications regarding copyright laws. Corporate
-- Apple announces the opening of an employee childcare center.
Apple's childcare center is supplied with Macintosh computers for
administrative functions and as a teacher resource tool. Apple IIc and
Apple IIGS computers are used for child learning. Corporate
May -- Apple and Quantum Computer Services introduce
AppleLink-Personal Edition, an online communication and information
service designed specifically for Apple II computers. Product
June -- Apple acquires Orion Network Systems, Inc., which develops and
markets IBM-compatible Systems Network Architecture(SNA) software
products. Corporate
August -- Apple ships five products that expand and enhance its
AppleTalk Network System: AppleShare File Server; $799, AppleShare
Print Server, $299; Aristotle, $199; Apple II Workstation Card, $249;
Apple IIG Workstation Software, $99; and InterPoll Network
Administrator's Utility, $129. Product
-- Apple and Digital Equipment Corporation outline a joint development
program for integrating their respective networking environments.
Marketing
-- Apple celebrates HyperCard: One Year Later and announces new
products at Macworld including the Apple Scanner, priced at $1,799;
the Macintosh II 4MB RAM, 40MB hard drive configuration priced at
$7,269, and the Macintosh II four megabyte memory expansion kit priced
at $2,399. Product
-- The Challenger Center for Space Science Education, Apple Computer,
Inc., and the Houston Museum of Natural Science host the opening of
the first Challenger Center, a place where children can learn science
and math in a simulated space station. Corporate
-- Apple creates four internal operating divisions, each to function
as independent operating units and headed by operating division
presidents. They are: Apple Pacific, led by Del Yocam; Apple Products,
led by Jean-Louis GassŽe; Apple USA, led by Allan Z. Loren; and Apple
Europe, led by Michael Spindler. Corporate
September -- Apple appoints eight nationally recognized educators as
Educational Technology Consultants (ETCs) to help integrate technology
into schools and prepare K-12 students for the 21st century. Marketing
-- A faster and less expensive Apple II computer is introducedÐthe
Apple IIc PlusÐat Product $1,099. GS/OS, an enhanced Apple IIGS
operating system is available for $39.
-- Apple introduces the Macintosh IIx computer, priced at $7,769. It
is the first Macintosh II computer to use Motorola's 68030
microprocessor and 68882 math coprocessor. It is also the first
Macintosh to incorporate FDHDÑFloppy Drive High DensityÑApple's new
1.44MB floppy disk drive that can read and write to MS-DOS, OS/2 and
ProDOS formats. Product
-- A new configuration is announced for the Macintosh SE. The new unit
features two megabytes of RAM and an internal 40 megabyte hard drive.
It retails for $5,069. Product
October -- Apple reports net sales of $4.07 billion and net income of
$400.3 million for fiscal year 1988. Corporate
_________________________________________________________________
1989
January -- Apple introduces high-performance Macintosh SE/30 that
provides MS-DOS and O/S2 disk compatibility. Suggested retail price is
$4369.00 Product
-- Apple announces new services for Apple development community. Apple
Partners and Apple Associates Program are designed to provide greater
convenience and improved services for Apple's growing and increasingly
diverse development community. Marketing
-- Apple offers the Macintosh Programmers Workshop (MPW)3.0, a
complete software development system for creating professional
software application programs for the Macintosh family. Product
-- Apple acquires Coral Software Corp., which markets programming
languages and artificial intelligence tools for Macintosh computers.
Corporate
March -- Apple announces 21-inch Two Page Monochrome Monitor and
15-inch Apple Macintosh Portrait Display. Suggested retail prices
$2149.00 and $1099.00 Product
-- Apple rolls out the versatile Macintosh IIcx with 68030 performance
in a small-sized modular design. Suggested retail price $5369.00.
Product
April -- Apple II Video Overlay Card is introduced. It provides video
overlay capabilities for the Apple IIGS. Product
-- Apple introduces 32-Bit QuickDraw that allows Macintosh personal
computers to process and display photo-quality documents, images and
visualizations with exceptional color clarity. Product
May -- Apple announces Macintosh Communications Toolbox which extends
the Macintosh System Software into the networking + communications
environment. Macintosh Product
-- Apple announces seven core technologies to be included in future
versions of system software. Core technologies include a new outline
format, Inter Application Communications, Layout Manager, Updated
Finder, Database Manager, New Print Architecture and Virtual Memory.
Product
June -- Apple donates $2 million in computers to 23 schools to help
at-risk students. Corporate
-- Apple unveils more than a dozen new networking and communication
products to increase Macintosh compatibility in multivendor
environments, including DEC, IBM, OSI and TCP/IP. Product
-- Apple launches desktop media marketing campaign (desktop
publishing, desktop presentations and multimedia). Marketing
July -- Apple IIGS System Software 5.0 is announced. It is the first
16-bit operating system for the Apple IIGS that operates over the
AppleTalk network system. Product
-- Apple sells all 3,423,792 shares of its common stock holdings of
Adobe Systems, netting Apple $79 million. Corporate
August -- Apple announces the Apple FDHD SuperDrive now standard in
all Macintosh SE computers and reduces the suggested retail price of
all Macintosh SE 68000-based configurations by $300 in the U.S.
Product
September -- Ian W. Diery joins Apple as senior vice president and
president, Apple Pacific. Diery replaces Delbert W. Yocam. Corporate
-- Apple announces Macintosh Portable, a full-function Macintosh in a
portable design, and Macintosh IIci, a high-performance version of the
Macintosh IIcx, running at 25 MHz with built-in video. Product
October -- Apple announces earnings of $454.0 million, or $3.53 per
share, for the year ended September 29, 1989, on revenues of $5.284
billion. Corporate
December -- Apple ships the CL/1 Developer's Toolkit for Macintosh and
CL/1Server for VAX/VMS. Both provide a client-server platform for
developing and running Macintosh applications that can have access to
data residing on a variety of host platforms. Product
-- Xerox files suit challenging the validity of Apple's copyrights
covering the Lisa and Macintosh computers' graphical user interfaces.
Apple responds that the claims are without merit. Corporate
-- Apple, the National Foundation for the Improvement of Education
(NFIE), the National Alliances of Business (NAB) and Group W
Television announces the Thanks to Teachers campaign, a nationwide
teacher excellence awards. Marketing
_________________________________________________________________
1990
January -- Michael Spindler, previously president Apple Europe,
promoted to Chief Operating Officer. Allan Loren, previously president
Apple USA, resigns. Soren Olsson, formerly vice president Apple Sweden
& Europe North, promoted to president, Apple Europe. Corporate
February -- In response to slow U.S. growth, 400 employee
positionsÐÐmostly in General & Administrative and Apple USA Sales &
Marketing Ñ are laid off. Corporate
-- Apple reduces U.S. prices on Macintosh SE, SE/30, and LaserWriter
II printers. Product
-- Apple and KPMG Peat Marwick allign to provide system integration
services for Corporate companies implementing executive information
systems on Macintosh.
March -- Jean-Louis Gassee, previously president of Apple Products,
resigns. R&D organization Corporate starts to report to Sculley.
-- Apple extends warranty for U.S. hardware products to one-year.
Product
-- Apple rolls out a collection of high-performance Macintosh
products: The "wicked fast" Product Macintosh IIfx, A/UX 2.0, and a
new family of powerful display cards. The 40 MHz, 68030 IIfx is the
fastest system Apple has ever developed.
-- U.S. District Court dismisses most of Xerox's lawsuit against
Apple, which challenged Corporate the validity of Macintosh and Lisa
copyrights. April -- Earnings per share skyrocket 136 percent for the
second fiscal quarter to $1.04. But Corporate revenues only increase
eight percent. Gross margins are up due to strong sales of high-end
systems and decreases in component costs.
June -- Apple announces at PC Expo that it will license AppleTalkÐÐthe
company's Macintosh Product networking software.
-- HyperCard 2.0 debuts at Digital World. It sports more than 100 new
features. Product
-- Robert Puette -- a 24-year Hewlett-Packard veteran -- becomes
President, Apple USA. Corporate
July -- Apple rolls out new line of low-cost laser printers: the
Personal LaserWriter SC and Product Personal LaserWriter NT.
-- Apple legends Bill Atkinson, Andy Hertzfeld, and Marc Porat form a
new spin-out Corporate company, General Magic. Apple becomes a
minority investor in the new venture.
September -- Apple lists on Tokyo Stock Exchange. Corporate
-- Beta-quality version of System 7 ships to developers. Product
October -- Apple rolls out a suite of new low-cost Macintosh personal
computers, the Macintosh Product Classic, the Macintosh LC, and
Macintosh IIsi. The products are the first volley in Apple's
aggressive new market-share strategy. The Classic, especially, meets
with phenomenal initial acceptance.
-- Fiscal 1990 revenues surpass $5.5 billion. Corporate
November -- Spindler becomes President, Apple Computer, Inc. Corporate
December -- Apple rolls out HyperCard for the Apple IIGS. Product
_________________________________________________________________
1991
January -- Apple announces plug-and-play Ethernet product family,
including the Apple Ethernet LC card and the Ethernet NB card for
NuBus Macintosh systems. Product
-- Apple petitions the Federal Communications Commission (FCC) to let
computers transmit and receive information over radio waves, paving
the way for a new industry, called Data Personal Communications
Services (Data-PCS). Corporate
March -- U.S. District Court dismisses arguments by Microsoft and
Hewlett-Packard questioning the originality of Apple's Macintosh
copyrights. Case moves closer to trial. Corporate
-- Low-cost laser printers introduced, including the StyleWriter and
Personal LaserWriter Product LS. Apple also cuts prices on high-end
laser printers.
-- Apple chooses Fountain, Co., as site for new manufacturing plant.
Manufacturing
April -- Second quarter fiscal 1992 results announced: unit shipments
up 85 percent on strong acceptance of new low-end products. Gross
margins slip to 48.8 percent. Corporate
-- Apple says it will eliminate the use of chlorofluorocarbons (CFCs)
to clean circuit boards. Product
May -- Apple unveils the much-anticipated System 7 for $99, the newest
upgrade to the Macintosh computer operating system. Product
-- Apple announces it will restructure the company over the next 12
months to reduce operating expenses. Apple's workforce is reduced
approximately 10 percent. Corporate
-- Apple announces QuickTime, a new system software architecture for
the integration of dynamic media for Macintosh computers. Product
June -- Apple ships a family of communication products that extend the
ability of Macintosh to integrate with IBM's Systems Network
Architecture (SNA) environment. Product
July -- Apple and IBM sign a letter of intent to cooperate on major
technology initiatives for the 1990s. Corporate
August -- Apple announces ten international language versions of
System 7. Product
-- Apple USA rolls out Macintosh "Right Now Rebate," which offers
immediate savings of up to US $800 on selected Apple Macintosh
computers and printers. Marketing
September -- Federal District Court Judge James Ware enters judgment
in favor of two former Apple officersÑA.C. (Mike) Markkula, Jr. and
John Vennard in 1982 securities law violation case. Corporate
-- Apple announces that it plans to locate the Apple USA Customer
Support Center in Austin, Texas and a new 60- to 80-person Module
Repair Center in Fountain, Co. Corporate
-- Apple rolls out Beat-the-Backup day. Company donates 75 bicycles to
be used by Apple employees for intercampus transportation. Corporate
-- At the Seybold computer publishing conference, Apple introduces a
number of new imaging products: Apple OneScannersports revolutionary
"one-button" scanning technology; Macintosh 21" Color Display
complements the high-performance Macintosh personal computers;
LaserWriter IIg and LaserWriter IIf , new laser printers. Product
-- Total Macintosh computer unit growth exceeds 60 percent for the
full fiscal year, which ended Sept. 27, 1991. Corporate
October -- Apple, IBM, and Motorola finalize milestone technology
alliance. The alliance consists of five distinct technology
initiatives: 1.) better integration of Macintosh PCs into IBM's
networks;
2.) a new family of RISC microprocessors for PCs and entry-level
workstations;
3.) PowerOpenÐÐa new open systems environment derived from AIX (IBM's
industry-standard version of UNIX);
4.) KaleidaÐÐa new multimedia joint venture that will create and
license new multimedia technology;
5.) and TaligentÐÐa next-generation operating environment based
entirely on object-oriented technology. Corporate
-- Apple announces its Integrated Services Digital Network (ISDN)
interface card for Macintosh personal computers in the United States
and Canada. Product
-- At Networld in Dallas, Apple announces a new Token Ring 4/16 NB
Card, for the Macintosh product line. It is the first product to
emerge from Apple and IBM alliance. Product
-- Apple launches largest product introduction in its history at the
Las Vegas Comdex show. Products include Macintosh Classic II,
Macintosh Quadra 700 and 900, and a new line of notebook-sized
computers, Macintosh PowerBook 100, 140 and 170. Product
-- Apple announces new environmentally-sensitive packaging and rolls
out battery recycling program for customers worldwide. Corporate
November -- Apple announces it has appealed to the Court of
International Trade, asking the court to reverse the imposition of a
62 percent tariff on active matrix flat panel displays. Corporate
_________________________________________________________________
1992
January -- John Sculley outlines Apple's plans to create a new
category of productsÑpersonal digital assistantsÑin major speech at
Consumer Electronics Show. Corporate
-- MacWorld Expo in San Francisco features hundreds of new
applications using QuickTime. Product
March -- Apple and Kodak announce that they are working together to
integrate support for Photo CD images into future versions of
QuickTime. Product
-- Apple announces a low-cost CD-ROM Drive; a powerful new Macintosh
LC II; and two new products for MS-DOS/Windows personal computersÐthe
Apple OneScanner for Windows and the Personal LaserWriter NTR. Product
-- Apple and Sharp announce a joint license and development agreement
for a new Personal Digital Assistant (PDA) product. Product
-- In an effort to reduce environmental waste and conserve natural
resources, Apple sets up a program to help customers recycle used
toner cartridges from Apple's laser printers. Corporate
May -- IBM, Motorola and Apple formally dedicate a new facility that
will serve as the focal point of design and development efforts for
the PowerPC family of single-chip, reduced instruction set computing
(RISC) microprocessors. Corporate
-- Apple announces its new WorldScript technology, intended to
transform the Macintosh computer into the first international PC
through worldwide language support. Product
-- Continuing its expansion into Eastern Europe, Apple announces that
it has signed distribution agreements with companies in Romania and
Bulgaria to sell and market Apple products. Corporate
-- Apple introduces the high-powered Macintosh Quadra 950, a 33-MHz
68040 personal computer. Product
-- SOFTWARE AG and Apple announce an agreement that will enable
customers to combine the client/server solutions offered by each
company. Product
-- Apple announces MacX.400, MacODA, and MacOSI¨ at Interop Spring
Ô92. Product
-- At the Consumer Electronics Show in Chicago, Apple unveils its
revolutionary Newton Intelligence technology, which will be the basis
for new products in the personal digital assistant category. Product
June -- Apple becomes a charter participant in the US Environmental
Protection Agency's new Energy Star Computers program, a cooperative
effort between industry and government to promote the development of
computers that use less energy. Corporate
-- Apple and Toshiba announce an agreement to develop new PDA products
in the multimedia player category. Product
-- Apple and Symantec announce a development and marketing agreement
to provide a cross-platform application framework for Macintosh
computers and Microsoft Windows -based PCs. Corporate
July -- As a result of a partnership between Apple and the
Environmental Support Center, one hundred organizations working on
environmental issues in the US are awarded personal computers and
printers with a total value of over $330,000. Corporate
-- Apple completely eliminates CFC's from worldwide manufacturing
operations. Corporate
August -- Apple improves the price/performance of its midrange
PowerBook line by introducing the PowerBook 145. Product
-- Number of customers using System 7 reaches 4 million. Product
-- As part of Apple's EarthGrants project, Apple donates personal
computer systems worth $613,000 to 19 institutions working on
environmental issues around the world. Corporate
September -- Apple realigns its worldwide manufacturing and
distribution activities. Fremont facility will be relocated to the
Sacramento facility. Corporate
-- Apple launches the Macintosh Performa Line, a new family of
computers designed for the consumer marketplace. With the introduction
of the Performa line, Macintosh products are available for the first
time through mass merchandisers and superstores. Product
-- Responding to customer requests for a wider selection of
affordable, high-quality fonts, Apple introduces the Apple Font Pack.
Product
October -- Apple begins direct mail order sales for the first time via
The Apple Catalog. Marketing
-- Apple begins manufacturing market-specific products in India.
Corporate
-- To further enhance the multimedia capabilities of its Macintosh
computer family, Apple introduces the AppleCD 300. The portable and
mid-range Macintosh lines are strengthened with the introduction of
the PowerBook 160 and 180, Macintosh Duo System, Macintosh IIvx and
IIvi, and Macintosh 14-inch Color Display. Product
-- Apple computers and LaserWriter printers rank highest in J.D. Power
and Associates Business User Satisfaction Studies. Apple tops PC
satisfaction index second straight year. Marketing
-- Apple announces the Apple Multimedia Program designed to spur the
development of products such as interactive books, music and animated
content. Product
November -- Apple announces QuickTime for WindowsÐÐwhich brings
sophisticated multimedia capabilities to people who use Windows
computers. Product
-- Donald Norman, renown expert on human-focused design, joins the
company as an Apple Fellow. Corporate
December -- Apple reaches its first $2 billion-revenue quarter.
Corporate
-- By end of 1992, the PowerBook product family has won more than 30
top international awards from leading publications and trade shows.
Product
_________________________________________________________________
1993
January -- Apple unveils a collection of color and grayscale imaging
products, including ColorSync color matching architecture, LaserWriter
Pro series of workgroup laser printers, StyleWriter II personal
printer, Apple Color Printer, and Apple Color OneScanner. The new
Apple Adjustable Keyboard and new Apple Desktop Bus Mouse II are
exceptionally easy to use because of ergonomic design and
adjustability Product
-- Apple shows off alpha version of its first Newton product at Winter
Consumer Electronics Show in Las Vegas, Nevada. Product
February -- At Macworld Tokyo, Apple makes largest product
introduction in the company's history: Macintosh Color Classic,
Macintosh LC III, Macintosh Centris 610 and 650, Macintosh Quadra 800,
PowerBook 165c, and the LaserWriter Select 300 and 310 laser printers.
This is the first time Apple launches major products from a venue
outside U.S. Product
-- Apple ships the ten-millionth Macintosh computer. Product
-- Apple introduces SNA*ps 5250 terminal emulator for IBM AS/400
system. It is the first product to be sold by both Apple and IBM.
Product
March -- Apple introduces three new Apple Workgroup ServersÐ60, 80 and
95. It also announces AppleSearch, a powerful new information access
and retrieval service for Macintosh workgroups. Product
-- PowerCD, a portable CD-ROM drives that plays CD-ROM, Photo CD and
audio compact discs, is unveiled at Hannover Fair. Product
-- International Data Corporation ranks Apple as the #2 personal
computer vendor in Japan, behind the market leader NEC. Marketing
-- As part of a strategy to make Newton an industry standard, Apple
begins licensing key technologies to other companies, including Sharp
Corporation, Motorola, Siemens. Marketing
-- QuickTime multimedia software shipments pass the one-millionth
mark. Since the product's introduction in January, 1992, more than 500
QuickTime applications have been announced by independent developers.
Product
-- Apple introduces AppleDesign Powered speakersÐthe first speakers
designed by a computer company specifically for users of computer and
multimedia technology. Product
April -- Apple makes available its Japanese Language Kit, a new
software product that lets people use Japanese characters on
non-Japanese Macintosh computers. Product
-- Apple's net revenues for the second fiscal quarter were $1.974
billionÐup 15 percent from the second quarter of the prior year.
However, net income was $110.9 millionÐdown from the prior year's
$135.1 million. An escalating industry price war erodes Apple's gross
margins. Corporate
-- Asian Business SYStems (ABSYS) is appointed Apple's marketing arm
for Kazakhstan and Central Asian Republics of the CIS. Apple also
opens a marketing and channel development office in Mexico City.
Marketing
May -- Apple introduces Open Database Connectivity software developers
kit that enables Macintosh developer to build applications and drivers
using Microsoft ODBC. Product
-- Apple delivers VITAL Technical Architecture Guides for corporate
information systems planning and development. Marketing
-- Apple reveals plans to make it possible for Macintosh software
services and applications software to run on UNIX systems. Apple will
collaborate with other Open Systems vendors consortia. Product
-- During the annual Apple Worldwide Developers Conference, Apple
demonstrates a prototype Macintosh computer running on an 80 MHz
PowerPC 601 processor, ahieving a new performance level in the
industry. The company also demonstrates PowerPC-compatibility with
existing Macintosh applications software. Product
-- Apple ships QuickDraw GX, its enhanced imaging services for System
7 system software to more than 15,000 Apple developers. Product
-- In a historic meeting, Steve Wozniak, the co-founder of Apple
Computer, meets with Poland's President Lech Walesa, the former leader
of the "Solidarity" movement. Woz, who's grandparents emigrated from
Poland to the U.S., presents President Walesa with a Macintosh
PowerBook. Corporate
June -- Two new models expand Apple's popular PowerBook seriesÐthe
PowerBook 180c brings active matrix color to the top of the line,
while the PowerBook 145B lowers the entry-level price by 25 percent.
Product
-- Apple debuts two new printersÐThe low-cost and energy efficient
Personal LaserWriter 300 and the Portable StyleWriter, designed
specifically for PowerBook users. Product
-- The U.S. Environmental Protection Agency officially releases the
Energy Star emblem for display with energy-efficient computers and
peripherals. Apple has more than 20 products that meet the EPA's the
technical requirements. Product
-- Michael Spindler, formerly Apple's president and COO, is appointed
CEO. John Sculley continues as Apple's chairman. Corporate
July -- Apple announces it will restructure the company cover the next
12 months to accelerate earnings growth. About 2,500 workers worldwide
will be laid-off. Corporate
-- Apple ships the final beta-test version of its Apple Open
Collaboration Environment AOCE) software. PowerTalk and PowerShare,
the first products based on AOCE, enable network users to exchange
electronic mail and documents. Product
-- New Macintosh models, Macintosh Quadra 840AV and Macintosh Centris
660AV bring together telecommunications, video and speech technologies
on a desktop computer for the first time. Product
August -- The first product based on Apple's Newton technologyÐthe
Newton MessagePad handheld communications assistantÐis introduced at
Macworld in Boston. 50,000 units are sold in the first 10 weeks.
Product
-- Apple launches an advertising campaign on MTV, marking Apple's
first direct response television effort to reach the college market.
The company also debuts a series of print ads and TV commercials that
ask "What's on Your PowerBook?" Marketing
-- Apple continues its aggressive price cutting to build sales
momentum. Since April, Apple has reduced prices on a broad range of
products. Unit shipments pick up significantly. Marketing
September -- Apple greatly expands business operations in the People's
Republic of China . Marketing
-- Developer interest and support for Apple's Newton technology
continues to gain momentum. Over 2,000 developers are working on new
applications and titles. Marketing
-- Apple's net sales for fiscal year ending Sept. 25, 1993 are a
record $7.98 billion. But, industry conditions continue to put
pressure on Apple's margins. Net income is $86.6 million. Corporate
October -- System 7 Pro, an advanced version of the System 7 operating
system for Macintosh personal computers is released. Product
-- Apple launches Software Dispatch, a 24-hour delivery system that
lets Windows and Macintosh customers choose from more than 80 software
applications on CD-ROM. Marketing
-- Revenue for the fourth fiscal quarter was $2.14 billion, the
highest quarterly sales level ever achieved by the company. Unit
shipments of Macintosh computers grew 36 percent, also reaching a new
quarterly high. Corporate
-- John Sculley announces his resignation from Apple Computer. A.C.
(Mike) Markkula is elected Apple's new chairman. Corporate
-- PhotoFlash software for the Macintosh computer , announced at the
Seybold conference in San Francisco., simplifies the process of
getting photos into documents. Product
-- Motorola delivers first silicon of the PowerPC 603, the second
member of the PowerPC family of chips designed jointly by Apple, IBM
and Motorola. Product
-- Apple streamlines product lines, announces a host of new Macintosh
computer models that cost less, improves the performance of mid-range
models, and continues to drop prices on many models. Product
-- Apple announces Macintosh TV, a product that combines an Apple
Macintosh computer, television and CD-ROM stereo system into one
compact, low-priced unit. Product
November -- After 17 years of active duty and 5 million units shipped,
the Apple II product line is quietly discontinued. The Washington Post
marks the event with an appreciation column, "One Good Apple: A
Farewell to the Marvel at the Core of the PC Boom" Product
-- PowerBook notebook computer sales top one million mark. Marketing
-- Ingram Laboratories test results find that many new Macintosh
computer models outperform comparably priced DOS systems running
Windows 3.1. Product
-- New Apple Remote Access products allow individuals or workgroups to
easily access information and services remotely over a variety of
connections, ranging from telephone lines to cellular links. Product
December -- Newton MessagePad receives top product awards from PC
Magazine, PC LapTop Computers Magazine, Fortune, Byte, Popular Science
and Reseller Management magazines. Product
_________________________________________________________________
1994
January -- Apple's Macintosh celebrates 10th birthday! Product
-- First quarter unit shipments and revenues hit all-time high.
Macintosh shipments up 40% for first fiscal quarter, surpassing one
million unit mark for the first time in Apple's history. Corporate
-- Microsoft Corporation and the AppleSoft Division of Apple Computer,
Inc., sign comprehensive agreement to provide customers with the
necessary software to share information across the Apple Macintosh and
Microsoft Windows operating system platforms. Corporate
-- PowerPCÊ601 chip, Quadra 840AV and Newton Intelligence technology
receive Byte Magazine's highest awardÑthe 1993 "Award of Excellence."
Product
-- Apple ships PowerShare Collaboration Servers, its first server
software product based on Apple Open Collaboration Environment
technology. Product
February -- QuickTake 100 digital camera and Color StyleWriter printer
unveiled at MacWorld TokyoÑthe largest Macintosh show in the world.
Product
-- Apple continues to raise the standard for affordable, easy-to-use
desktop computing solutions with the new Macintosh LC 575 and LC 550.
Product
-- PowerBook Duo ranked as No. 1 selling subnotebook in the U. S. and
Europe by Dataquest. Product
-- Apple tops PC Vendor List in U.S. shipments in 1993 for second
consecutive year. Corporate
-- Apple introduces QuickTime 2.0 with interactive television, music
and full-screen video support. Product
March -- Apple unveils Power Macintosh 6100/60, 7100/66 & 8100/80Ña
new line of Apple Macintosh computers fueled by the PowerPC
microprocessor. Product
-- Apple announces the Newton MessagePad 110 and 100. Product
-- Apple licenses Newton technology to Toshiba. Corporate
-- Macintosh Application Environment, the first cross-platform
Macintosh product for UNIX workstations, announced. Product
-- Power Macintosh named Best Hardware Product by PC Week Magazine at
PC '94 in Sydney, Australia. Product
April -- Apple ships 145,000 Power Macintosh computers in Q2 FY94. --
Apple announces three new RISC Workgroup Servers based on PowerPC
processors-Workgroup Server 6150, 8150 and 9150. Corporate
-- Power Macintosh line trounces Pentium processor-based PCs in an
independent study conducted by Ingram Laboratories. Product
May -- Apple extends its mobile computing solutions with introduction
of six new PowerBook computers. Product
-- Newton selected to aid in earthquake relief plan by California
Governor's Office of Emergency Services. Product
-- Apple Computer urges allocation of radio spectrum for wireless
communications technologies in testimony before the U. S. Senate
Committee on Commerce, Science and Transportation's Hearing on
Education and Telecommunications Infrastructure. Corporate
-- Apple Japan, Apple's second largest market, ships one millionth
Macintosh. Product
-- Apple, IBM and Scientific-Atlanta to collaborate on interactive
media services. Corporate
-- PowerBook 500 series awarded "Best of Comdex" honors by BYTE
Magazine. Product
June -- 100 PowerPC applications now shipping for Apple's Power
Macintosh. Product
-- Apple Launches eWorld, its new online community, in the U. S.
Product
-- Macintosh System 7.5 operating system for the Macintosh unveiled.
Product
-- Apple rolls out new Macintosh 630 computers, a suite of multimedia
products under the Performa, LC and Quadra brands; and PowerBook 150,
its most affordable notebook computer. Product
July -- Bell Atlantic selects QuickTime Technology for interactive
network. Corporate
-- Steve Capps appointed Apple Fellow. Corporate
-- Power Macintosh trounces Pentium-based computers again in an
independent report by Ingram Laboratories. Product
August -- More than 200 Power Macintosh applications highlighted at
MacWorld Boston. Product
-- Drake University upgrades its nationally recognized campus computer
network to Power Macintosh. Product
-- Apple Japan establishes new Apple Disability Center, the first of
its kind ouside of the U.S. Corporate
September -- Apple and Adobe Systems Incorporated announce bundling of
Acrobat 2.0 software with selected Macintosh systems. Product
-- eWorld marks its international debut. Product
-- Apple introduces WiggleWorks, home learning software for children.
Product
-- High quality Color Stylewriter 2400 and high performance
LaserWriter 16/600 PS printers introduced. Product
October -- Macintosh Performa 6100 line expanded with five new
computers based on the PowerPC microprocessorÑ6110CD, 6112CD, 6115CD,
6117CD, and 6118CD. Product
November -- Power Macintosh 8100/110 debuts as industry's fastest,
most powerful PC. Product
-- Apple, IBM and Motorola agree on new hardware reference platform
for the PowerPC. Product
-- Michael Spindler formally opens first Electronic Publishing Center
in China. Corporate
-- Apple delivers QuickTime 2.0 for Windows. Product
-- Apple expands manufacturing operations in Elk Grove, Calif., with
addition of 200,000 sq. ft. logic board manufacturing facility.
Corporate
-- Apple Computer and Entertainment Drive announce that QuickTime
2.0-based scenes from the soon-to-be-released movie "Interview With
the Vampire," distributed by Warner Bros., are now available for
downloading from Entertainment Drive on the CompuServe Information
Service. Product
-- Apple announces Power Macintosh 6100 DOS Compatible system and DOS
Compatibility Card that allows customers to easily integrate Macintosh
into mixed computing environments. Product
-- Apple opens Miami office as part of its continuing expansion in the
Latin American market. Corporate
-- Apple joins AT&T, IBM and Siemens as founding partner of Versit-a
global initiative to provide common specifications to improve
interoperability. Corporate
-- Leading industry developers announce support for second-generation
Power Macintosh with PCI (Personal Component Interconnect). Product
December -- PowerBook tops customer satisfaction study by J. D. Power
and Associates. Corporate
-- Kaleida Labs, an Apple and IBM multimedia joint venture, ships
first products-Kaleida Media Player version 1.0 and ScriptX language &
Class Library Version 1.0. Product
_________________________________________________________________
1995
January -- Apple Ships QuickTime VRÑbringing virtual reality to
Macintosh and Windows personal computers. Product
-- Apple ships one millionth Power Macintosh. Product
-- Power Macintosh 6100/66, 7100/80 and 8100/100 eclipses fastest
Pentium-based systems by an average of 38% reports Ingram
Laboratories. Product
-- Apple announces MessagePad 120 with enhanced features. Product
February -- Apple hails FCC decision to allocate 10 Megahertz of radio
spectrum for low-power, wireless data communications, "Data-PCS."
Corporate
-- Pioneer licenses Apple's Mac OS for use in Pioneer's new line of
personal computers. Corporate
-- Apple prepares for largest audience ever at MacWorld Tokyo 1995.
Corporate
-- Marco Landi joins Apple as President, Apple Europe. Corporate
March -- Apple celebrates the first anniversary of the Power
Macintosh, and the company's successful transition from CISC to RISC
technology. Product
-- Dataquest study confirms Apple is the #1 worldwide multimedia
PCÊvendor. Corporate
-- Apple sponsors International Non Government Organization Forum on
Women in China. Corporate
-- ColorSync 2.0, Apple's updated color management architecture is
unveiled. Product
-- Apple launches QuickTime On-Line, the company's new Internet World
Wide Web server. Product
April -- Apple introduces three new PowerPC microprocessor-based
servers-Workgroup Servers 6150/66, 8150/110, and 9150/120. Product
-- Power Macintosh 5200/75 LC announced for the education market.
Product
-- Apple announces Internet solutions at Internet World, including
Personal Internet Solution Bundle for educators and Apple Internet
Server. Product
-- Multimedia user experience enhanced with new Apple CD 600e
quad-speed CD-ROM player.Ê Product
-- Apple ships QuickTake 150 digital camera for Macintosh, Power
Macintosh and Windows personal computers, strengthening its commitment
to offer complete imaging solutions. Product
-- Guerrino De Luca named president of Claris Corporation. Corporate
-- BYTE Magazine readers vote Apple Power Macintosh Best Hardware
Product of the Year. Corporate
May -- Apple declares a $.12 per share dividend for Q295. Corporate
-- Apple New Media Forum: World Tour '95 held in Cannes, France,
celebrates the new era of new media. Product
-- Apple provides interactive TV set-top technology for a six-state
trial of interactive educational programming with Lightspan
Partnership, Inc. Product
-- Apple and IBM agree to provide multi-platform application
development tools to enable users to build custom applications using
OpenDoc technology. Corporate
-- Apple unveils the next generation of Mac OS at its Worldwide
Developers Conference. Product
As many as 3,500 developers-a record numberÑattend the conference.
Corporate
-- The first feature-complete version of OpenDoc is released to 50,000
developers worldwide. Product
-- WiggleWorks Story Pack 2, a new product in the award-winning Apple
Home Learning software series, is introduced. Product
-- eWorld adds new publishers-increasing number of publishers online
to more than 260. Product -- AT&T and Apple sign multimedia
communications agreement to provide videoconferencing and desktop
collaboration capabilities using QuickTime Conferencing technology and
WorldWorx Network Services. Corporate
-- Versit issues first specifications intended to promote
interoperability among communication and information products.
Corporate
-- Apple hosts China Market Forum '95 in Beijing. Corporate
-- Apple Petitions FCC to create unlicensed high-speed wireless
"National Information Infrastructure Band." Corporate
_________________________________________________________________
Copyright, 1995 Apple Computer, Inc.
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last modified by cm on 15-June-95