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The Evolution of Apple...

   
   
Apple Computer, Inc. -- Corporate Timeline

  JANUARY 1976 TO MAY 1995
  
   
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1976
   
   January -- Steve Wozniak (26) is working at Hewlett-Packard and Steve
   Jobs (21) is at Atari. Corporate
   
   March -- Wozniak and Jobs finish work on a preassembled computer
   circuit board. It has no Product keyboard, case, sound or graphics.
   They call it the Apple I.
   
   April -- Wozniak and Jobs form the Apple Computer Company on April
   Fool's Day. Corporate
   
   -- The Apple I debuts at the Homebrew Computer Club in Palo Alto,
   California. Product
   
   May -- Jobs sells his VW van and Wozniak sells his Hewlett-Packard
   programmable calculator, raising $1,350 to finance production of the
   Apple I boards. Corporate -- The Byte Shop computer store orders 50
   Apple I boards. Jobs leverages the order to get credit so they can
   build the machines in Jobs'parents'garage. Corporate
   
   June -- Apple retains Regis McKenna Advertising to represent Apple
   Computer. Marketing
   
   July -- The Apple I board is released for sale to hobbyists and
   electronics enthusiasts at the Product price of $666.66.
   
   August -- Jobs meets venture capitalist Don Valentine through Atari
   founder Nolan Bushnell. Valentine will refer Jobs to Mike Markkula,
   who had previously managed marketing for Intel Corp. and Fairchild
   Semiconductor. Corporate
   
   November -- Apple's first formal business plan sets a goal for sales
   to grow to $500 million in ten years. As it turns out, the company
   will pass that mark in half the time. Corporate
   
   December -- Apple I computer boards are sold through 10 retail stores
   in the U.S. Marketing
   
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1977
   
   January -- Apple Computer is incorporated by Jobs, Wozniak and their
   new partner and chairman, Mike Markkula. In addition to plotting its
   marketing strategy, Markkula invests $250,000 in the fledgling
   enterprise. Additional financing will come later from a group of
   venture capitalists that include Venrock Associates, Arthur Rock and
   Associates and Capital Management Corp. -- Apple moves from Jobs'
   garage to a building on Stevens Creek Boulevard in Cupertino,
   California.
   
   February -- Markkula asks Michael Scott to accept the position of
   Apple's president. Scott becomes a driving force behind Apple during
   its fastest growing years.
   
   April -- The new Apple® II is unveiled at the first West Coast
   Computer Faire. It is the first personal computer able to generate
   color graphics and includes a keyboard, power supply and attractive
   case. Product
   
   -- At the show Apple rents the largest booth and uses a large
   projection screen for demonstrations. Markkula walks the floor,
   signing up dealers. Marketing
   
   -- The Apple logo as seen today is designed by Rob Janoff, art
   director for Regis McKenna. Corporate, Advertising.
   
   May -- Regis McKenna Advertising launches its first ad campaign for
   Apple. Although advertising is initially aimed at electronics
   enthusiasts, Apple will soon become the first company to advertise
   personal computers in consumer magazines. Marketing
   
   June -- The Apple II is now available to the general public. Fully
   assembled and pretested, it includes 4K of standard memory, and comes
   equipped with two game paddles and a demo cassette. The price is
   $1,298. Customers use their own TV set as a monitor and store programs
   on audio cassette recorders. Product
   
   -- Monthly orders reach a $1 million annual sales rate. Marketing
   
   -- First Apple shipped to Europe through an independent distributor
   called Eurapple. Marketing
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1978
   
   January -- Apple moves into its new corporate headquarters at 10260
   Bandley Drive in Cupertino. Over the years, a campus of Apple office
   buildings will spring up around it. Corporate
   
   March -- Apple introduces various interface cards for connecting to
   most printers. Product
   
   June -- Apple's Disk II is introduced at the Consumer Electronics
   Show. It is the easiest to use, lowest priced, and fastest minifloppy
   disk drive ever offered by a computer manufacturer. It will make
   possible the development of serious software. Production at first is
   handled by just two employees, turning out 30 drives a day. Product
   
   -- Apple announces telephone linkup services to Dow Jones for Apple II
   users. Marketing
   
   December -- In only its second year, Apple is one of the fastest
   growing companies in America. Saleshave increased tenfold, and its
   dealer network has grown to over 300. Corporate

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1979
   
   February -- President Mike Scott declares that Apple should set an
   example for businesses everywhere, and issues a company-wide mandate:
   "No more typewriters." Marketing
   
   June -- Apple II+ is introduced, available with 48K of memory and a
   new auto-start ROM for easier startup and screen editing for $1,195.
   Product
   
   -- Apple Education Foundation is founded. Its goal is to grant Apple
   systems to schools that will develop new classroom software and
   integrate computers into the curriculum. Corporate
   
   -- Apple's first printer, the Silentype, is introduced. Product
   
   -- Apple announces a nationwide repair program featuring same-day
   service. Marketing
   
   -- The first Dealer Council convenes. Designed to get dealer input
   without breaking the FTC rules on competition, it will be widely
   copied by other manufacturers in the personal computer industry.
   Marketing
   
   August -- Apple II Pascal is released. Product
   
   October -- Personal Software, Inc. releases VisiCalc for the Apple II.
   The spreadsheet is the first application to make personal computers a
   practical tool for people who don't know how to write their own
   programs. Product
   
   -- The International Apple Core, an independent umbrella organization
   for user groups, is formed in San Francisco. Marketing
   
   December -- Apple introduces a low cost, one-year extended warranty
   for all Apple products. Marketing
   
   -- Apple II sales rate is at 35,000 units, up 400 percent from 1978.
   Product
   
   -- Apple now employs 250 people working out of four buildings.
   Corporate
   
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1980
   
   March -- Apple Fortran introduced. Proves to be a catalyst for
   high-level technical and educational applications. Product
   
   June -- Regional support centers open in Boston, MA; Charlotte, NC;
   Irvine, CA; Carrollton, TX and Toronto, Canada. Marketing
   
   July -- Apple opens a manufacturing plant in Carrollton, TX. Apple
   facilities now occupy more than half a million square feet of floor
   space in the U.S. and Europe. Manufacturing
   
   September -- Apple III announced at the National Computer Conference.
   With a new operating system, a built-in disk controller and four
   peripheral slots priced at $3,495, the Apple III is the most advanced
   system in the company's history. Product
   
   -- Apple opens a plant in Cork, Ireland and a European support center
   in Zeist, The Netherlands. Manufacturing
   
   November -- Apple II chosen as the network access machine for EDUNET
   an international computer network for higher education and research.
   Product
   
   December -- Apple goes public. Morgan Stanley and Co. and Hambrecht &
   Quist underwrite an initial public offering of 4.6 million shares of
   Apple common stock at a price of $22 per share. Every share is bought
   within minutes of the offering, making this the largest public
   offering since Ford went public in 1956. Corporate
   
   -- Apple's employee count breaks 1,000. Corporate
   
   -- Apple Seed announced, a computer literacy program that will provide
   elementary and high schools with computer course materials. Marketing
   
   -- Apple's distribution network is the largest in the industry—800
   independent retailers in the U.S. and Canada, plus 1,000 outlets
   abroad. Marketing

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1981
   
   January -- R&D budget jumps to $21 million, three times more than the
   year before. Corporate
   
   -- Apple announces a Loan-To-Own program for employees. Each employee
   can borrow an Apple II+ to use at home. After one year, the computer
   becomes theirs to keep. Corporate
   
   February -- Mike Scott authorizes the layoff of 40 employees in an
   effort to streamline Apple's internal machinery. Corporate
   
   -- Chiat/Day Advertising acquires the Apple account when it acquires
   Regis McKenna's advertising operations. Marketing
   
   -- European headquarters open in Paris, France and Slough, England.
   Corporate
   
   March -- Top management restructured. Mike Markkula replaces Mike
   Scott as president; Steve Jobs succeeds Markkula as chairman; Scott
   named vice chairman. Corporate
   
   -- Apple Expo '81 is launched — the company's first national
   merchandising roadshow. Marketing
   
   April -- Accessory Products Division formed to handle production of
   printers, modems and other peripherals. Corporate
   
   May -- Apple Language Card introduced. It allows Apple II users to run
   programs in either Pascal, Fortran or Pilot. Product
   
   -- IEEE-488 interface card announced. Apple II computers may now be
   linked to over 1,400 scientific and technical instruments. Product
   
   -- Second offering of 2.6 million shares of common stock is completed.
   Corporate
   
   July -- Apple begins to air commercials featuring Dick Cavett as
   spokesman. Marketing
   
   -- Manufacturing plant opens in Singapore. Manufacturing
   
   August -- International Business Machines introduces the IBM Personal
   Computer. Apple greets its new competitor with a full-page ad in the
   Wall Street Journal with a headline that reads, "Welcome IBM.
   Seriously." Marketing
   
   September -- Apple's first mass storage system, the 5MB ProFile hard
   disk is introduced, priced at $3,499. Product
   
   November -- There are now about 3,000 Apple dealers worldwide, a third
   of which are authorized service centers. Marketing
   
   -- First annual report notes that the Apple II installed base has
   grown to well over 300,000; that employees now number about 2,500; and
   that Apple has introduced over 40 new software programs this year.
   Corporate
   
   -- Apple becomes a household name. Surveys show that public awareness
   rose from 10 percent to 80 percent in 1981. Marketing
   
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1982
   
   January -- R&D budget increases 81 percent over last year to $38
   million. Corporate
   
   -- More than 100 companies are making personal computers. Apple has an
   installed base of more than 650,000 units; 10,000 Apple software
   programs offered by more than 1,000 developers; 60 companies producing
   Apple II peripherals. Marketing
   
   July -- Apple Dot Matrix printer introduced for $2,195. Product
   
   August -- Apple announces that U.S. Customs agents will detain and
   seize all foreign imitations Corporate of the Apple II.
   
   November -- A new extended warranty program is announced and dubbed
   AppleCare. Marketing
   
   -- AppleFest - a showplace for more than 5,000 Apple-related products
   — opens in San Francisco. Marketing
   
   December -- Apple becomes the first personal computer company to reach
   $1 billion annual sales rate. It throws a "Billion Dollar Party" for
   employees. Corporate
   
   -- Community Affairs office created to award grants to civic groups
   that deal with issues such as housing, drug abuse, the environment,
   employment, medical research, the arts, youth and the elderly.
   Corporate
   
   -- Time magazine's "Man of the Year" issue is devoted to "The Year of
   the Computer." Marketing
   
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1983
   
   January -- Apple IIe computer priced at $1,395 and Lisa computer
   priced at $9,995 introduced as well as several new peripherals.
   Product
   
   -- Apple's European offices and distributors stage major events in 12
   cities to launch new products––London, Paris, Zurich, Munich, Milan,
   Stockholm, Amsterdam, Helsinki, Brussels, Tel Aviv, Madrid and Dublin.
   Marketing
   
   February -- Apple University founded to provide employee training
   programs. Corporate
   
   April -- John Sculley, formerly president of Pepsi-Cola, elected
   Apple's new president and CEO. Corporate
   
   May -- Apple enters the Fortune 500 at number 411 in under five years.
   Corporate -- "Kids Can't Wait" program announced. Apple II computers
   will be given to about 10,000 California schools by September.
   Corporate
   
   June -- The millionth Apple II rolls off the assembly line and is the
   first of the computers to be awarded in the "Kids Can't Wait" grant.
   Corporate
   
   July -- Apple and General Electric Credit Corp. form the Apple Plan.
   Customers who qualify are given a credit Credit card to finance Apple
   purchases. Marketing
   
   September -- EVA (Employee Volunteer Action) is created to match the
   skills of Apple employees with community needs. Corporate
   
   October -- Certified/Registered Apple Developer Program created.
   Marketing
   
   November -- AppleWorks, an integrated package containing word
   processing, spreadsheet, and database applications all in one, is
   introduced and will soon become the world's best selling software.
   Product
   
   December -- Apple III+ computer announced and lists for $2,995.
   Product
   
   -- ImageWriter printer introduced and lists for $675. Product
   
   -- Apple sponsors a nationwide Computer Clubs competition for high
   school and K-12. Marketing
   
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1984
   
   January -- Apple landmark "1984" commercial that introduces the
   Macintosh personal computer airs during the SuperBowl broadcast. This
   is the only time Apple will run the spot, but over the following weeks
   it is replayed by dozens of news and talk shows, making "1984" one of
   the most memorable ads in TV history. Marketing
   
   -- Macintosh unveiled at Apple's annual shareholders meeting to be
   sold for $2,495. Product
   
   -- Apple inserts a 20-page ad for Macintosh in major magazines and
   sets new records for readership and recall scores. Marketing
   
   -- Apple University Consortium announced. Twenty-four leading colleges
   and universities agree toconduct major development programs with the
   Macintosh, and commit $61 million in sales to the project over a three
   year period. Marketing
   
   -- A new factory, designed and built for the production of Macintosh
   computers, is officially opened in Fremont, CA. The facility is one of
   the nation's most automated plants and uses many Japanese
   manufacturing methods: robotics, just-in-time materials delivery, a
   linear assembly line, and an improved quality of life for workers.
   Manufacturing
   
   -- The 300- and 1200-baud Personal Modems are introduced at $299 and
   $495. Product
   
   April -- Apple IIc, priced at $1,295, introduced at the company's
   "Apple II Forever" conference in San Francisco. Two thousand dealers
   place orders on the spot for more than 52,000 units––an industry
   record. Product
   
   -- Development of the Apple III line is discontinued. Product
   
   -- Scribe printer, priced at $299, is introduced. Product
   
   -- National Accounts program is announced focusing on large volume
   purchasers in the Fortune 1000. Marketing
   
   May -- Apple severs its ties with domestic manufacturer
   representatives saying it will build its own sales force to service
   the dealer network. Marketing
   
   -- Manufacturing facility in Cork, Ireland begins producing
   custom-language Macintosh computers for Germany, Italy and the United
   Kingdom. Manufacturing
   
   July -- Apple is elected to the Consumers Digest Hall of Fame for
   responsiveness to consumer needs. Marketing
   
   August -- Apple IIc receives the 1984 Industrial Design Excellence
   Award (IDEA) sponsored by the Industrial Designers Society of America.
   Product
   
   September -- Macintosh 512K introduced at $3,195. Product
   
   October -- Apple Corporate Grants department formed, encompassing
   Education Affairs and Employee Volunteer Action programs. Corporate
   
   November -- Apple buys every advertising page in a special
   post-election issue of Newsweek. The issue's final, fold-out ad is
   used to launch "Test Drive a Macintosh" promotion. About 200,000
   people take a Macintosh home for a free 24-hour trial. Advertising Age
   magazine names "Test Drive" one of the 10 best promotions of the year.
   Marketing
   
   -- Two millionth Apple II sold. Product
   
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1985
   
   January -- Super Bowl XIX: Apple covers Stanford Stadium with
   Apple-embossed seat cushions. Also runs a controversial new commercial
   titled, "Lemmings." Marketing
   
   -- "The Macintosh Office" campaign is launched at the annual
   shareholder's meeting. Program stresses the significance of Apple's
   new LaserWriter printer priced at $6,999 and AppleTalk® Personal
   Network priced at $50. Jobs introduces Apple's goal of connectivity to
   other personal computers and declares "detente with IBM." Product
   
   -- Apple and Northern Telecom announce an agreement to network
   Macintosh computers over telephone lines of digital PBX switches.
   Marketing
   
   -- Lisa officially renamed the Macintosh XL. Product
   
   -- Apple shows up on magazines' best-of-lists for 1984: Sculley is
   named "Adman of the Year"by Advertising Age; Macintosh is named
   "Hardware Product of the Year" by Infoworld;and Jobs and Wozniak are
   named members of the "Best of the New Generation" by Esquire.
   Corporate
   
   -- Best quarterly sales ever, but dealer inventories remain high after
   a disappointing holiday season. Amid the celebrations, John Sculley
   warns that the next few months will be "extremely challenging" for
   Apple. Corporate
   
   February -- Jobs and Wozniak receive National Technology Medal from
   President Reagan at the White House. Corporate
   
   -- Wozniak resigns to start a company that will develop products in
   the home video area. Corporate
   
   March -- Apple and 28 independent developers dominate an issue of the
   WSJ with ads promoting "The Macintosh Office." Marketing
   
   -- Apple IIe computers are enhanced with four new higher-performance
   chips. Marketing
   
   -- The company's employee count hits all-time high of 5,700. Corporate
   
   
   -- Manufacturing plants close for one week due to excess inventory.
   Manufacturing
   
   April -- Apple announces a computer training scholarship program for
   elementary and secondary school educators. Marketing
   
   -- Over 400,000 Apple IIc computers have been sold in the first year
   of production. Product
   
   -- Macintosh XL (formerly called Lisa) is dropped from Apple's product
   line. Product
   
   -- ImageWriter II, HD-20 hard disk and Apple Personal Modem
   introduced. Product
   
   June -- Sculley announces a major reorganization. Work force reduced
   by 20 percent (1,200 employees).Operations are restructured along
   functional lines, not product lines. Manufacturing facilities are
   reduced from six to three plants. Corporate
   
   -- Apple launches European University Consortium at Lund University in
   Sweden. Marketing
   
   -- The First quarterly loss in the company's history is reported
   because of the cost associated with the reorganization. Corporate
   
   July -- AppleLink telecommunications network goes into service,
   connecting Apple employees dealers, suppliers, developers, and vendors
   through electronic mail and information libraries. Corporate
   
   -- Apple's Office of Special Education is created to identify the
   computer-related needs of disabled people and assist in the
   development of responsive programs. Marketing
   
   August -- Apple takes a public stand against South African apartheid
   by discontinuing its selling activities in South Africa. Corporate
   
   -- Apple's Placement Center—created to find new jobs for employees
   laid off in the reorganization—closes its doors, after successfully
   placing 90 percent of those who used its services. Corporate
   
   September -- Steve Jobs resigns to start a new computer company.
   Corporate
   
   November -- First Lady Nancy Reagan presents an Apple IIe to the
   College de Leman International in Versoix, Switzerland during the
   Reagan-Gorbachev summit. Corporate
   
   -- Singapore manufacturing plant receives its country's National
   Productivity Award. Manufacturing
   
   -- Education Advisory Council founded — an opportunity for leading
   educators to help guide Apple's products and programs for schools.
   Marketing
   
   December -- Apple buys 14 pages of advertising in USA Today for the
   Apple IIe and IIc. Marketing

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1986
   
   January -- Macintosh Plus and LaserWriter Plus unveiled at the
   AppleWorld Conference in San Francisco, priced at $2,599 and $6,798.
   Product
   
   -- Apple announces it will build a network of specialty dealers to
   service the education market. Marketing
   
   -- U.S. schools given the opportunity to trade in old Apple, IBM,
   Tandy and Commodore personal computers for credits on the purchase of
   new Apple computers. Marketing
   
   -- Academic Courseware exchange founded. A joint effort of Apple and
   Kinko's graphics, the program will distribute low-priced,
   university-developed Macintosh software through Marketing Kinko's copy
   shops serving colleges and universities across the country.
   
   -- Apple forms a support program to promote communication between the
   company and nearly 600 Apple user groups nationwide. Marketing
   
   February -- Apple purchases a Cray X-MP/48 supercomputer, valued at
   about $15.5 million. The system will be used to simulate future
   hardware and software architectures and accelerate new product
   development. Product
   
   March -- Apple CentreSM dealerships open throughout the United Kingdom
   — stores dedicated Marketing exclusively to selling Apple desktop
   solutions.
   
   April -- Macintosh 512K is replaced with an enhanced version with more
   power and storage. The Macintosh 512K Enhanced sells for $1,999.
   Product
   
   -- Educators are offered special rebates on computers for their
   personal use through a Marketing six month program called "An Apple
   for the Teacher."
   
   -- Apple reduces number of authorized Apple dealers from 2,600 to
   2,000. Marketing
   
   -- Apple moves its advertising account from Chiat/Day to BBDO, which
   had previously handled the company's advertising abroad. Marketing
   
   -- Apple introduces a KanjiTalk Japanese version of the Macintosh
   operating system. Product
   
   June -- Collaborative effort is begun with the National Geographic
   Society and Lucasfilm Ltd. to explore the use of optical technologies
   (video and compact disc) in education. Product
   
   August -- Apple Programmers and Developers Association (APDA) formed.
   Marketing
   
   September -- Apple IIGS, with enhanced graphics, sound and expanded
   memory, priced at $999, as well as an enhanced Apple IIc are
   introduced. Product
   
   -- Apple stages Open House events in shopping malls across the
   country. Hands-on demonstrations of computers and software attract
   thousands of first time buyers. Marketing
   
   -- Apple opens a sales office in Washington, D.C. as part of a new
   marketing group that will focus on sales to the U.S. government at the
   federal, state and local levels. Marketing
   
   October -- The press is invited to the Plaza Hotel in New York for a
   sneak preview of Apple's new TV commercials. Film critics Gene Siskel
   and Roger Ebert provide their own editorial reviews following the
   show. Marketing
   
   -- Arabic Macintosh operating system introduced. Product
   
   December -- Over 200,000 AppleTalk networks are now in place, making
   it one of the world's most preferred local area computer networks.
   Product
   
   -- Apple is now selling into more than 80 countries worldwide.
   Marketing
   
   -- 1986 Annual Report describes a full recovery from the prior
   turbulent year—profits for the fiscal year close at record highs, 151%
   over the previous year; employment has nearly returned to
   pre-reorganization levels with about 5,500 employees worldwide;and
   Apple enjoys the industry's highest sales to employee ratio. Corporate
   
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1987
   
   January -- Apple updates the IIe, priced at $829. Corporate
   
   -- New desktop communications products including the AppleShare file
   server software and AppleTalk PC Card are introduced. They are priced
   at $799 and $399. Product
   
   March -- A new generation of Macintosh personal computers is
   introduced at the AppleWorld Conference in Los Angeles. The Macintosh
   SE, an expandable Macintosh, is priced at $2,898 for a dual floppy
   configuration. The Macintosh II, with its open architecture, is priced
   at $3,898 for the basic system, and at $5,498 for one MB of RAM, one
   800K floppy disk drive and one 40MB internal SCSI hard disk drive.
   Product
   
   -- Apple introduces the "Apple Unified School System" and Apple's
   Education Purchase Program (EPP) in a shared commitment with educators
   to integrate computers into the learning process. Marketing
   
   April -- Apple announces a two-for-one share split and declares its
   first quarterly cash dividend at $0.06 per share (post-split).
   Corporate
   
   -- The National Special Education Alliance (NSEA) is formed to promote
   awareness of computer use by disabled individuals. Marketing
   
   -- Apple announces plans to create an independent software company, to
   be known later as Claris. Corporate
   
   May -- Ronald McDonald Children's Charities and Apple announce the
   joint funding of the installation of Macintosh personal computer
   systems in 100 Ronald McDonald houses across the United States.
   Corporate -- Apple invests in Touch Communications, Inc. to support
   the development of Open Systems Interconnect (OSI) networking products
   for the Macintosh platform. Corporate
   
   June -- Scholastic Software and Apple honor the U.S. Constitution with
   a National Archives exhibit. Marketing
   
   August -- Apple unveils a host of new products at MacWorld® in Boston.
   New software products include the HyperCard personal tool kit for
   organizing all forms of information, and MultiFinder, the first
   multitasking operating system for Macintosh. New hardware products
   include the ImageWriter LQ, priced at $1,399 and the AppleFax Modem,
   priced at $699. Product
   
   September -- AppleFest is held in San Francisco to celebrate the Apple
   II family of computers. Marketing
   
   October -- USA for Africa/Hands Across America and Apple announce an
   electronic network for combating hunger and homelessness. The pilot
   project will connect 50 organizations for the hungry and homeless
   throughout the state of California. Corporate
   
   -- Apple donates $50,000 to this year's EDUCOM/NCRIPTAL Higher
   Education Software Awards Program. Corporate
   
   November -- Apple introduces its VAR program strategy for 1988 and
   announces key contracts with Automatix, Inc., Du Pont Biotechnology
   Systems, Interleaf, Inc. and TechSouth, Inc. Marketing
   
   -- Apple awards $1.1 million in computer grants to 25 primary and
   secondary schools nationwide in the second cycle of Apple Education
   Affairs' "Equal Time" grants program. The technology will be used to
   help students develop higher-level thinking skills. Corporate
   
   December -- For the first time, Apple uses its HyperCard technology to
   distribute a 1987 HyperCard supplement on diskette for Macintosh
   personal computers. Corporate
   
     _________________________________________________________________
   
   
1988
   
   January -- MacWorld Expo opens featuring 350 exhibitors and over
   25,000 attendees, underscoring the acceptance of the Macintosh in
   business. John Sculley's keynote address stresses Apple's commitment
   to networking and connectivity. Corporate
   
   -- Apple introduces the LaserWriter II family of desktop laser
   printers, priced at $6,599 for the LaserWriter IINTX, $4,599 for the
   Laser Writer IINT, and $2,799 for the LaserWriter IISC. Product
   
   -- AppleShare PC is introduced, allowing users of an IBM PC or
   compatible computer to share and print information stored on an
   AppleShare File Server. Price is $149. Product
   
   -- Digital Equipment Corporation and Apple announce a joint technology
   agreement to integrate Macintosh personal computers and AppleTalk
   networks with VAX systems. Corporate
   
   -- Apple reports first billion dollar quarter in its history as net
   income rises 108 percent. Corporate
   
   February -- Apple ships A/UX for the Macintosh II, which combines the
   Macintosh intuitive user interface with UNIX. Prices range from $8,597
   for the entry monochrome system to $9,346 for the entry color system.
   Product
   
   March -- Apple acquires Network Innovations to help build its
   networking and communications capabilities. Corporate
   
   -- Apple and Texas Instruments announce the MicroExplorer computer
   system, an Apple Macintosh II computer equipped with TI's Explorer
   Lisp coprocessor boardand software environment. This agreement with TI
   is one of Apple's largest value added reseller agreements to date for
   the Macintosh family of personal computers. Marketing
   
   -- Apple introduces AppleCD SC, an optical storage device that gives
   access to huge amounts of information. Priced at $1,199, a single
   CD-ROM disc can store up to 270,000 pages of typewritten information.
   Product
   
   -- Suggested retail price for the Macintosh Plus is reduced from
   $2,199 to $1,799. Marketing
   
   -- Apple files suit against Microsoft and Hewlett-Packard to protect
   its Macintosh audio visual display. The lawsuit is seen as having
   industry wide implications regarding copyright laws. Corporate
   
   -- Apple announces the opening of an employee childcare center.
   Apple's childcare center is supplied with Macintosh computers for
   administrative functions and as a teacher resource tool. Apple IIc and
   Apple IIGS computers are used for child learning. Corporate
   
   May -- Apple and Quantum Computer Services introduce
   AppleLink-Personal Edition, an online communication and information
   service designed specifically for Apple II computers. Product
   
   June -- Apple acquires Orion Network Systems, Inc., which develops and
   markets IBM-compatible Systems Network Architecture(SNA) software
   products. Corporate
   
   August -- Apple ships five products that expand and enhance its
   AppleTalk Network System: AppleShare File Server; $799, AppleShare
   Print Server, $299; Aristotle, $199; Apple II Workstation Card, $249;
   Apple IIG Workstation Software, $99; and InterPoll Network
   Administrator's Utility, $129. Product
   
   -- Apple and Digital Equipment Corporation outline a joint development
   program for integrating their respective networking environments.
   Marketing
   
   -- Apple celebrates HyperCard: One Year Later and announces new
   products at Macworld including the Apple Scanner, priced at $1,799;
   the Macintosh II 4MB RAM, 40MB hard drive configuration priced at
   $7,269, and the Macintosh II four megabyte memory expansion kit priced
   at $2,399. Product
   
   -- The Challenger Center for Space Science Education, Apple Computer,
   Inc., and the Houston Museum of Natural Science host the opening of
   the first Challenger Center, a place where children can learn science
   and math in a simulated space station. Corporate
   
   -- Apple creates four internal operating divisions, each to function
   as independent operating units and headed by operating division
   presidents. They are: Apple Pacific, led by Del Yocam; Apple Products,
   led by Jean-Louis Gassée; Apple USA, led by Allan Z. Loren; and Apple
   Europe, led by Michael Spindler. Corporate
   
   September -- Apple appoints eight nationally recognized educators as
   Educational Technology Consultants (ETCs) to help integrate technology
   into schools and prepare K-12 students for the 21st century. Marketing
   
   
   -- A faster and less expensive Apple II computer is introduced–the
   Apple IIc Plus–at Product $1,099. GS/OS, an enhanced Apple IIGS
   operating system is available for $39.
   
   -- Apple introduces the Macintosh IIx computer, priced at $7,769. It
   is the first Macintosh II computer to use Motorola's 68030
   microprocessor and 68882 math coprocessor. It is also the first
   Macintosh to incorporate FDHD—Floppy Drive High Density—Apple's new
   1.44MB floppy disk drive that can read and write to MS-DOS, OS/2 and
   ProDOS formats. Product
   
   -- A new configuration is announced for the Macintosh SE. The new unit
   features two megabytes of RAM and an internal 40 megabyte hard drive.
   It retails for $5,069. Product
   
   October -- Apple reports net sales of $4.07 billion and net income of
   $400.3 million for fiscal year 1988. Corporate
   
     _________________________________________________________________
   
   
1989
   
   January -- Apple introduces high-performance Macintosh SE/30 that
   provides MS-DOS and O/S2 disk compatibility. Suggested retail price is
   $4369.00 Product
   
   -- Apple announces new services for Apple development community. Apple
   Partners and Apple Associates Program are designed to provide greater
   convenience and improved services for Apple's growing and increasingly
   diverse development community. Marketing
   
   -- Apple offers the Macintosh Programmers Workshop (MPW)3.0, a
   complete software development system for creating professional
   software application programs for the Macintosh family. Product
   
   -- Apple acquires Coral Software Corp., which markets programming
   languages and artificial intelligence tools for Macintosh computers.
   Corporate
   
   March -- Apple announces 21-inch Two Page Monochrome Monitor and
   15-inch Apple Macintosh Portrait Display. Suggested retail prices
   $2149.00 and $1099.00 Product
   
   -- Apple rolls out the versatile Macintosh IIcx with 68030 performance
   in a small-sized modular design. Suggested retail price $5369.00.
   Product
   
   April -- Apple II Video Overlay Card is introduced. It provides video
   overlay capabilities for the Apple IIGS. Product
   
   -- Apple introduces 32-Bit QuickDraw that allows Macintosh personal
   computers to process and display photo-quality documents, images and
   visualizations with exceptional color clarity. Product
   
   May -- Apple announces Macintosh Communications Toolbox which extends
   the Macintosh System Software into the networking + communications
   environment. Macintosh Product
   
   -- Apple announces seven core technologies to be included in future
   versions of system software. Core technologies include a new outline
   format, Inter Application Communications, Layout Manager, Updated
   Finder, Database Manager, New Print Architecture and Virtual Memory.
   Product
   
   June -- Apple donates $2 million in computers to 23 schools to help
   at-risk students. Corporate
   
   -- Apple unveils more than a dozen new networking and communication
   products to increase Macintosh compatibility in multivendor
   environments, including DEC, IBM, OSI and TCP/IP. Product
   
   -- Apple launches desktop media marketing campaign (desktop
   publishing, desktop presentations and multimedia). Marketing
   
   July -- Apple IIGS System Software 5.0 is announced. It is the first
   16-bit operating system for the Apple IIGS that operates over the
   AppleTalk network system. Product
   
   -- Apple sells all 3,423,792 shares of its common stock holdings of
   Adobe Systems, netting Apple $79 million. Corporate
   
   August -- Apple announces the Apple FDHD SuperDrive now standard in
   all Macintosh SE computers and reduces the suggested retail price of
   all Macintosh SE 68000-based configurations by $300 in the U.S.
   Product
   
   September -- Ian W. Diery joins Apple as senior vice president and
   president, Apple Pacific. Diery replaces Delbert W. Yocam. Corporate
   
   -- Apple announces Macintosh Portable, a full-function Macintosh in a
   portable design, and Macintosh IIci, a high-performance version of the
   Macintosh IIcx, running at 25 MHz with built-in video. Product
   
   October -- Apple announces earnings of $454.0 million, or $3.53 per
   share, for the year ended September 29, 1989, on revenues of $5.284
   billion. Corporate
   
   December -- Apple ships the CL/1 Developer's Toolkit for Macintosh and
   CL/1Server for VAX/VMS. Both provide a client-server platform for
   developing and running Macintosh applications that can have access to
   data residing on a variety of host platforms. Product
   
   -- Xerox files suit challenging the validity of Apple's copyrights
   covering the Lisa and Macintosh computers' graphical user interfaces.
   Apple responds that the claims are without merit. Corporate
   
   -- Apple, the National Foundation for the Improvement of Education
   (NFIE), the National Alliances of Business (NAB) and Group W
   Television announces the Thanks to Teachers campaign, a nationwide
   teacher excellence awards. Marketing
   
     _________________________________________________________________
   
   
1990
   
   January -- Michael Spindler, previously president Apple Europe,
   promoted to Chief Operating Officer. Allan Loren, previously president
   Apple USA, resigns. Soren Olsson, formerly vice president Apple Sweden
   & Europe North, promoted to president, Apple Europe. Corporate
   
   February -- In response to slow U.S. growth, 400 employee
   positions––mostly in General & Administrative and Apple USA Sales &
   Marketing — are laid off. Corporate
   
   -- Apple reduces U.S. prices on Macintosh SE, SE/30, and LaserWriter
   II printers. Product
   
   -- Apple and KPMG Peat Marwick allign to provide system integration
   services for Corporate companies implementing executive information
   systems on Macintosh.
   
   March -- Jean-Louis Gassee, previously president of Apple Products,
   resigns. R&D organization Corporate starts to report to Sculley.
   
   -- Apple extends warranty for U.S. hardware products to one-year.
   Product
   
   -- Apple rolls out a collection of high-performance Macintosh
   products: The "wicked fast" Product Macintosh IIfx, A/UX 2.0, and a
   new family of powerful display cards. The 40 MHz, 68030 IIfx is the
   fastest system Apple has ever developed.
   
   -- U.S. District Court dismisses most of Xerox's lawsuit against
   Apple, which challenged Corporate the validity of Macintosh and Lisa
   copyrights. April -- Earnings per share skyrocket 136 percent for the
   second fiscal quarter to $1.04. But Corporate revenues only increase
   eight percent. Gross margins are up due to strong sales of high-end
   systems and decreases in component costs.
   
   June -- Apple announces at PC Expo that it will license AppleTalk––the
   company's Macintosh Product networking software.
   
   -- HyperCard 2.0 debuts at Digital World. It sports more than 100 new
   features. Product
   
   -- Robert Puette -- a 24-year Hewlett-Packard veteran -- becomes
   President, Apple USA. Corporate
   
   July -- Apple rolls out new line of low-cost laser printers: the
   Personal LaserWriter SC and Product Personal LaserWriter NT.
   
   -- Apple legends Bill Atkinson, Andy Hertzfeld, and Marc Porat form a
   new spin-out Corporate company, General Magic. Apple becomes a
   minority investor in the new venture.
   
   September -- Apple lists on Tokyo Stock Exchange. Corporate
   
   -- Beta-quality version of System 7 ships to developers. Product
   
   October -- Apple rolls out a suite of new low-cost Macintosh personal
   computers, the Macintosh Product Classic, the Macintosh LC, and
   Macintosh IIsi. The products are the first volley in Apple's
   aggressive new market-share strategy. The Classic, especially, meets
   with phenomenal initial acceptance.
   
   -- Fiscal 1990 revenues surpass $5.5 billion. Corporate
   
   November -- Spindler becomes President, Apple Computer, Inc. Corporate
   
   
   December -- Apple rolls out HyperCard for the Apple IIGS. Product
   
     _________________________________________________________________
   
   
1991
   
   January -- Apple announces plug-and-play Ethernet product family,
   including the Apple Ethernet LC card and the Ethernet NB card for
   NuBus Macintosh systems. Product
   
   -- Apple petitions the Federal Communications Commission (FCC) to let
   computers transmit and receive information over radio waves, paving
   the way for a new industry, called Data Personal Communications
   Services (Data-PCS). Corporate
   
   March -- U.S. District Court dismisses arguments by Microsoft and
   Hewlett-Packard questioning the originality of Apple's Macintosh
   copyrights. Case moves closer to trial. Corporate
   
   -- Low-cost laser printers introduced, including the StyleWriter and
   Personal LaserWriter Product LS. Apple also cuts prices on high-end
   laser printers.
   
   -- Apple chooses Fountain, Co., as site for new manufacturing plant.
   Manufacturing
   
   April -- Second quarter fiscal 1992 results announced: unit shipments
   up 85 percent on strong acceptance of new low-end products. Gross
   margins slip to 48.8 percent. Corporate
   
   -- Apple says it will eliminate the use of chlorofluorocarbons (CFCs)
   to clean circuit boards. Product
   
   May -- Apple unveils the much-anticipated System 7 for $99, the newest
   upgrade to the Macintosh computer operating system. Product
   
   -- Apple announces it will restructure the company over the next 12
   months to reduce operating expenses. Apple's workforce is reduced
   approximately 10 percent. Corporate
   
   -- Apple announces QuickTime, a new system software architecture for
   the integration of dynamic media for Macintosh computers. Product
   
   June -- Apple ships a family of communication products that extend the
   ability of Macintosh to integrate with IBM's Systems Network
   Architecture (SNA) environment. Product
   
   July -- Apple and IBM sign a letter of intent to cooperate on major
   technology initiatives for the 1990s. Corporate
   
   August -- Apple announces ten international language versions of
   System 7. Product
   
   -- Apple USA rolls out Macintosh "Right Now Rebate," which offers
   immediate savings of up to US $800 on selected Apple Macintosh
   computers and printers. Marketing
   
   September -- Federal District Court Judge James Ware enters judgment
   in favor of two former Apple officers—A.C. (Mike) Markkula, Jr. and
   John Vennard in 1982 securities law violation case. Corporate
   
   -- Apple announces that it plans to locate the Apple USA Customer
   Support Center in Austin, Texas and a new 60- to 80-person Module
   Repair Center in Fountain, Co. Corporate
   
   -- Apple rolls out Beat-the-Backup day. Company donates 75 bicycles to
   be used by Apple employees for intercampus transportation. Corporate
   
   -- At the Seybold computer publishing conference, Apple introduces a
   number of new imaging products: Apple OneScannersports revolutionary
   "one-button" scanning technology; Macintosh 21" Color Display
   complements the high-performance Macintosh personal computers;
   LaserWriter IIg and LaserWriter IIf , new laser printers. Product
   
   -- Total Macintosh computer unit growth exceeds 60 percent for the
   full fiscal year, which ended Sept. 27, 1991. Corporate
   
   October -- Apple, IBM, and Motorola finalize milestone technology
   alliance. The alliance consists of five distinct technology
   initiatives: 1.) better integration of Macintosh PCs into IBM's
   networks;
   
   2.) a new family of RISC microprocessors for PCs and entry-level
   workstations;
   
   3.) PowerOpen––a new open systems environment derived from AIX (IBM's
   industry-standard version of UNIX);
   
   4.) Kaleida––a new multimedia joint venture that will create and
   license new multimedia technology;
   
   5.) and Taligent––a next-generation operating environment based
   entirely on object-oriented technology. Corporate
   
   -- Apple announces its Integrated Services Digital Network (ISDN)
   interface card for Macintosh personal computers in the United States
   and Canada. Product
   
   -- At Networld in Dallas, Apple announces a new Token Ring 4/16 NB
   Card, for the Macintosh product line. It is the first product to
   emerge from Apple and IBM alliance. Product
   
   -- Apple launches largest product introduction in its history at the
   Las Vegas Comdex show. Products include Macintosh Classic II,
   Macintosh Quadra 700 and 900, and a new line of notebook-sized
   computers, Macintosh PowerBook 100, 140 and 170. Product
   
   -- Apple announces new environmentally-sensitive packaging and rolls
   out battery recycling program for customers worldwide. Corporate
   
   November -- Apple announces it has appealed to the Court of
   International Trade, asking the court to reverse the imposition of a
   62 percent tariff on active matrix flat panel displays. Corporate
   
     _________________________________________________________________
   
   
1992
   
   January -- John Sculley outlines Apple's plans to create a new
   category of products—personal digital assistants—in major speech at
   Consumer Electronics Show. Corporate
   
   -- MacWorld Expo in San Francisco features hundreds of new
   applications using QuickTime. Product
   
   March -- Apple and Kodak announce that they are working together to
   integrate support for Photo CD images into future versions of
   QuickTime. Product
   
   -- Apple announces a low-cost CD-ROM Drive; a powerful new Macintosh
   LC II; and two new products for MS-DOS/Windows personal computers–the
   Apple OneScanner for Windows and the Personal LaserWriter NTR. Product
   
   
   -- Apple and Sharp announce a joint license and development agreement
   for a new Personal Digital Assistant (PDA) product. Product
   
   -- In an effort to reduce environmental waste and conserve natural
   resources, Apple sets up a program to help customers recycle used
   toner cartridges from Apple's laser printers. Corporate
   
   May -- IBM, Motorola and Apple formally dedicate a new facility that
   will serve as the focal point of design and development efforts for
   the PowerPC family of single-chip, reduced instruction set computing
   (RISC) microprocessors. Corporate
   
   -- Apple announces its new WorldScript technology, intended to
   transform the Macintosh computer into the first international PC
   through worldwide language support. Product
   
   -- Continuing its expansion into Eastern Europe, Apple announces that
   it has signed distribution agreements with companies in Romania and
   Bulgaria to sell and market Apple products. Corporate
   
   -- Apple introduces the high-powered Macintosh Quadra 950, a 33-MHz
   68040 personal computer. Product
   
   -- SOFTWARE AG and Apple announce an agreement that will enable
   customers to combine the client/server solutions offered by each
   company. Product
   
   -- Apple announces MacX.400, MacODA, and MacOSI® at Interop Spring
   ‘92. Product
   
   -- At the Consumer Electronics Show in Chicago, Apple unveils its
   revolutionary Newton Intelligence technology, which will be the basis
   for new products in the personal digital assistant category. Product
   
   June -- Apple becomes a charter participant in the US Environmental
   Protection Agency's new Energy Star Computers program, a cooperative
   effort between industry and government to promote the development of
   computers that use less energy. Corporate
   
   -- Apple and Toshiba announce an agreement to develop new PDA products
   in the multimedia player category. Product
   
   -- Apple and Symantec announce a development and marketing agreement
   to provide a cross-platform application framework for Macintosh
   computers and Microsoft Windows -based PCs. Corporate
   
   July -- As a result of a partnership between Apple and the
   Environmental Support Center, one hundred organizations working on
   environmental issues in the US are awarded personal computers and
   printers with a total value of over $330,000. Corporate
   
   -- Apple completely eliminates CFC's from worldwide manufacturing
   operations. Corporate
   
   August -- Apple improves the price/performance of its midrange
   PowerBook line by introducing the PowerBook 145. Product
   
   -- Number of customers using System 7 reaches 4 million. Product
   
   -- As part of Apple's EarthGrants project, Apple donates personal
   computer systems worth $613,000 to 19 institutions working on
   environmental issues around the world. Corporate
   
   September -- Apple realigns its worldwide manufacturing and
   distribution activities. Fremont facility will be relocated to the
   Sacramento facility. Corporate
   
   -- Apple launches the Macintosh Performa Line, a new family of
   computers designed for the consumer marketplace. With the introduction
   of the Performa line, Macintosh products are available for the first
   time through mass merchandisers and superstores. Product
   
   -- Responding to customer requests for a wider selection of
   affordable, high-quality fonts, Apple introduces the Apple Font Pack.
   Product
   
   October -- Apple begins direct mail order sales for the first time via
   The Apple Catalog. Marketing
   
   -- Apple begins manufacturing market-specific products in India.
   Corporate
   
   -- To further enhance the multimedia capabilities of its Macintosh
   computer family, Apple introduces the AppleCD 300. The portable and
   mid-range Macintosh lines are strengthened with the introduction of
   the PowerBook 160 and 180, Macintosh Duo System, Macintosh IIvx and
   IIvi, and Macintosh 14-inch Color Display. Product
   
   -- Apple computers and LaserWriter printers rank highest in J.D. Power
   and Associates Business User Satisfaction Studies. Apple tops PC
   satisfaction index second straight year. Marketing
   
   -- Apple announces the Apple Multimedia Program designed to spur the
   development of products such as interactive books, music and animated
   content. Product
   
   November -- Apple announces QuickTime for Windows––which brings
   sophisticated multimedia capabilities to people who use Windows
   computers. Product
   
   -- Donald Norman, renown expert on human-focused design, joins the
   company as an Apple Fellow. Corporate
   
   December -- Apple reaches its first $2 billion-revenue quarter.
   Corporate
   
   -- By end of 1992, the PowerBook product family has won more than 30
   top international awards from leading publications and trade shows.
   Product
   
     _________________________________________________________________
   
   
1993
   
   January -- Apple unveils a collection of color and grayscale imaging
   products, including ColorSync color matching architecture, LaserWriter
   Pro series of workgroup laser printers, StyleWriter II personal
   printer, Apple Color Printer, and Apple Color OneScanner. The new
   Apple Adjustable Keyboard and new Apple Desktop Bus Mouse II are
   exceptionally easy to use because of ergonomic design and
   adjustability Product
   
   -- Apple shows off alpha version of its first Newton product at Winter
   Consumer Electronics Show in Las Vegas, Nevada. Product
   
   February -- At Macworld Tokyo, Apple makes largest product
   introduction in the company's history: Macintosh Color Classic,
   Macintosh LC III, Macintosh Centris 610 and 650, Macintosh Quadra 800,
   PowerBook 165c, and the LaserWriter Select 300 and 310 laser printers.
   This is the first time Apple launches major products from a venue
   outside U.S. Product
   
   -- Apple ships the ten-millionth Macintosh computer. Product
   
   -- Apple introduces SNA*ps 5250 terminal emulator for IBM AS/400
   system. It is the first product to be sold by both Apple and IBM.
   Product
   
   March -- Apple introduces three new Apple Workgroup Servers–60, 80 and
   95. It also announces AppleSearch, a powerful new information access
   and retrieval service for Macintosh workgroups. Product
   
   -- PowerCD, a portable CD-ROM drives that plays CD-ROM, Photo CD and
   audio compact discs, is unveiled at Hannover Fair. Product
   
   -- International Data Corporation ranks Apple as the #2 personal
   computer vendor in Japan, behind the market leader NEC. Marketing
   
   -- As part of a strategy to make Newton an industry standard, Apple
   begins licensing key technologies to other companies, including Sharp
   Corporation, Motorola, Siemens. Marketing
   
   -- QuickTime multimedia software shipments pass the one-millionth
   mark. Since the product's introduction in January, 1992, more than 500
   QuickTime applications have been announced by independent developers.
   Product
   
   -- Apple introduces AppleDesign Powered speakers–the first speakers
   designed by a computer company specifically for users of computer and
   multimedia technology. Product
   
   April -- Apple makes available its Japanese Language Kit, a new
   software product that lets people use Japanese characters on
   non-Japanese Macintosh computers. Product
   
   -- Apple's net revenues for the second fiscal quarter were $1.974
   billion–up 15 percent from the second quarter of the prior year.
   However, net income was $110.9 million–down from the prior year's
   $135.1 million. An escalating industry price war erodes Apple's gross
   margins. Corporate
   
   -- Asian Business SYStems (ABSYS) is appointed Apple's marketing arm
   for Kazakhstan and Central Asian Republics of the CIS. Apple also
   opens a marketing and channel development office in Mexico City.
   Marketing
   
   May -- Apple introduces Open Database Connectivity software developers
   kit that enables Macintosh developer to build applications and drivers
   using Microsoft ODBC. Product
   
   -- Apple delivers VITAL Technical Architecture Guides for corporate
   information systems planning and development. Marketing
   
   -- Apple reveals plans to make it possible for Macintosh software
   services and applications software to run on UNIX systems. Apple will
   collaborate with other Open Systems vendors consortia. Product
   
   -- During the annual Apple Worldwide Developers Conference, Apple
   demonstrates a prototype Macintosh computer running on an 80 MHz
   PowerPC 601 processor, ahieving a new performance level in the
   industry. The company also demonstrates PowerPC-compatibility with
   existing Macintosh applications software. Product
   
   -- Apple ships QuickDraw GX, its enhanced imaging services for System
   7 system software to more than 15,000 Apple developers. Product
   
   -- In a historic meeting, Steve Wozniak, the co-founder of Apple
   Computer, meets with Poland's President Lech Walesa, the former leader
   of the "Solidarity" movement. Woz, who's grandparents emigrated from
   Poland to the U.S., presents President Walesa with a Macintosh
   PowerBook. Corporate
   
   June -- Two new models expand Apple's popular PowerBook series–the
   PowerBook 180c brings active matrix color to the top of the line,
   while the PowerBook 145B lowers the entry-level price by 25 percent.
   Product
   
   -- Apple debuts two new printers–The low-cost and energy efficient
   Personal LaserWriter 300 and the Portable StyleWriter, designed
   specifically for PowerBook users. Product
   
   -- The U.S. Environmental Protection Agency officially releases the
   Energy Star emblem for display with energy-efficient computers and
   peripherals. Apple has more than 20 products that meet the EPA's the
   technical requirements. Product
   
   -- Michael Spindler, formerly Apple's president and COO, is appointed
   CEO. John Sculley continues as Apple's chairman. Corporate
   
   July -- Apple announces it will restructure the company cover the next
   12 months to accelerate earnings growth. About 2,500 workers worldwide
   will be laid-off. Corporate
   
   -- Apple ships the final beta-test version of its Apple Open
   Collaboration Environment AOCE) software. PowerTalk and PowerShare,
   the first products based on AOCE, enable network users to exchange
   electronic mail and documents. Product
   
   -- New Macintosh models, Macintosh Quadra 840AV and Macintosh Centris
   660AV bring together telecommunications, video and speech technologies
   on a desktop computer for the first time. Product
   
   August -- The first product based on Apple's Newton technology–the
   Newton MessagePad handheld communications assistant–is introduced at
   Macworld in Boston. 50,000 units are sold in the first 10 weeks.
   Product
   
   -- Apple launches an advertising campaign on MTV, marking Apple's
   first direct response television effort to reach the college market.
   The company also debuts a series of print ads and TV commercials that
   ask "What's on Your PowerBook?" Marketing
   
   -- Apple continues its aggressive price cutting to build sales
   momentum. Since April, Apple has reduced prices on a broad range of
   products. Unit shipments pick up significantly. Marketing
   
   September -- Apple greatly expands business operations in the People's
   Republic of China . Marketing
   
   -- Developer interest and support for Apple's Newton technology
   continues to gain momentum. Over 2,000 developers are working on new
   applications and titles. Marketing
   
   -- Apple's net sales for fiscal year ending Sept. 25, 1993 are a
   record $7.98 billion. But, industry conditions continue to put
   pressure on Apple's margins. Net income is $86.6 million. Corporate
   
   October -- System 7 Pro, an advanced version of the System 7 operating
   system for Macintosh personal computers is released. Product
   
   -- Apple launches Software Dispatch, a 24-hour delivery system that
   lets Windows and Macintosh customers choose from more than 80 software
   applications on CD-ROM. Marketing
   
   -- Revenue for the fourth fiscal quarter was $2.14 billion, the
   highest quarterly sales level ever achieved by the company. Unit
   shipments of Macintosh computers grew 36 percent, also reaching a new
   quarterly high. Corporate
   
   -- John Sculley announces his resignation from Apple Computer. A.C.
   (Mike) Markkula is elected Apple's new chairman. Corporate
   
   -- PhotoFlash software for the Macintosh computer , announced at the
   Seybold conference in San Francisco., simplifies the process of
   getting photos into documents. Product
   
   -- Motorola delivers first silicon of the PowerPC 603, the second
   member of the PowerPC family of chips designed jointly by Apple, IBM
   and Motorola. Product
   
   -- Apple streamlines product lines, announces a host of new Macintosh
   computer models that cost less, improves the performance of mid-range
   models, and continues to drop prices on many models. Product
   
   -- Apple announces Macintosh TV, a product that combines an Apple
   Macintosh computer, television and CD-ROM stereo system into one
   compact, low-priced unit. Product
   
   November -- After 17 years of active duty and 5 million units shipped,
   the Apple II product line is quietly discontinued. The Washington Post
   marks the event with an appreciation column, "One Good Apple: A
   Farewell to the Marvel at the Core of the PC Boom" Product
   
   -- PowerBook notebook computer sales top one million mark. Marketing
   
   -- Ingram Laboratories test results find that many new Macintosh
   computer models outperform comparably priced DOS systems running
   Windows 3.1. Product
   
   -- New Apple Remote Access products allow individuals or workgroups to
   easily access information and services remotely over a variety of
   connections, ranging from telephone lines to cellular links. Product
   
   December -- Newton MessagePad receives top product awards from PC
   Magazine, PC LapTop Computers Magazine, Fortune, Byte, Popular Science
   and Reseller Management magazines. Product

     _________________________________________________________________


1994

   January -- Apple's Macintosh celebrates 10th birthday! Product
   
   -- First quarter unit shipments and revenues hit all-time high.
   Macintosh shipments up 40% for first fiscal quarter, surpassing one
   million unit mark for the first time in Apple's history. Corporate
   
   -- Microsoft Corporation and the AppleSoft Division of Apple Computer,
   Inc., sign comprehensive agreement to provide customers with the
   necessary software to share information across the Apple Macintosh and
   Microsoft Windows operating system platforms. Corporate
   
   -- PowerPC 601 chip, Quadra 840AV and Newton Intelligence technology
   receive Byte Magazine's highest award—the 1993 "Award of Excellence."
   Product
   
   -- Apple ships PowerShare Collaboration Servers, its first server
   software product based on Apple Open Collaboration Environment
   technology. Product
   
   February -- QuickTake 100 digital camera and Color StyleWriter printer
   unveiled at MacWorld Tokyo—the largest Macintosh show in the world.
   Product
   
   -- Apple continues to raise the standard for affordable, easy-to-use
   desktop computing solutions with the new Macintosh LC 575 and LC 550.
   Product
   
   -- PowerBook Duo ranked as No. 1 selling subnotebook in the U. S. and
   Europe by Dataquest. Product
   
   -- Apple tops PC Vendor List in U.S. shipments in 1993 for second
   consecutive year. Corporate
   
   -- Apple introduces QuickTime 2.0 with interactive television, music
   and full-screen video support. Product
   
   March -- Apple unveils Power Macintosh 6100/60, 7100/66 & 8100/80—a
   new line of Apple Macintosh computers fueled by the PowerPC
   microprocessor. Product
   
    -- Apple announces the Newton MessagePad 110 and 100. Product
   
   -- Apple licenses Newton technology to Toshiba. Corporate
   
   -- Macintosh Application Environment, the first cross-platform
   Macintosh product for UNIX workstations, announced. Product
   
   -- Power Macintosh named Best Hardware Product by PC Week Magazine at
   PC '94 in Sydney, Australia. Product
   
   April -- Apple ships 145,000 Power Macintosh computers in Q2 FY94. --
   Apple announces three new RISC Workgroup Servers based on PowerPC
   processors-Workgroup Server 6150, 8150 and 9150. Corporate
   
   -- Power Macintosh line trounces Pentium processor-based PCs in an
   independent study conducted by Ingram Laboratories. Product
   
    May -- Apple extends its mobile computing solutions with introduction
   of six new PowerBook computers. Product
   
   -- Newton selected to aid in earthquake relief plan by California
   Governor's Office of Emergency Services. Product
   
   -- Apple Computer urges allocation of radio spectrum for wireless
   communications technologies in testimony before the U. S. Senate
   Committee on Commerce, Science and Transportation's Hearing on
   Education and Telecommunications Infrastructure. Corporate
   
   -- Apple Japan, Apple's second largest market, ships one millionth
   Macintosh. Product
   
   -- Apple, IBM and Scientific-Atlanta to collaborate on interactive
   media services. Corporate
   
   -- PowerBook 500 series awarded "Best of Comdex" honors by BYTE
   Magazine. Product
   
   June -- 100 PowerPC applications now shipping for Apple's Power
   Macintosh. Product
   
   -- Apple Launches eWorld, its new online community, in the U. S.
   Product
   
   -- Macintosh System 7.5 operating system for the Macintosh unveiled.
   Product
   
   -- Apple rolls out new Macintosh 630 computers, a suite of multimedia
   products under the Performa, LC and Quadra brands; and PowerBook 150,
   its most affordable notebook computer. Product
   
   July -- Bell Atlantic selects QuickTime Technology for interactive
   network. Corporate
   
   -- Steve Capps appointed Apple Fellow. Corporate
   
   -- Power Macintosh trounces Pentium-based computers again in an
   independent report by Ingram Laboratories. Product
   
   August -- More than 200 Power Macintosh applications highlighted at
   MacWorld Boston. Product
   
   -- Drake University upgrades its nationally recognized campus computer
   network to Power Macintosh. Product
   
   -- Apple Japan establishes new Apple Disability Center, the first of
   its kind ouside of the U.S. Corporate
   
   September -- Apple and Adobe Systems Incorporated announce bundling of
   Acrobat 2.0 software with selected Macintosh systems. Product
   
   -- eWorld marks its international debut. Product
   
   -- Apple introduces WiggleWorks, home learning software for children.
   Product
   
   -- High quality Color Stylewriter 2400 and high performance
   LaserWriter 16/600 PS printers introduced. Product
   
   October -- Macintosh Performa 6100 line expanded with five new
   computers based on the PowerPC microprocessor—6110CD, 6112CD, 6115CD,
   6117CD, and 6118CD. Product
   
   November -- Power Macintosh 8100/110 debuts as industry's fastest,
   most powerful PC. Product
   
   -- Apple, IBM and Motorola agree on new hardware reference platform
   for the PowerPC. Product
   
   -- Michael Spindler formally opens first Electronic Publishing Center
   in China. Corporate
   
   -- Apple delivers QuickTime 2.0 for Windows. Product
   
   -- Apple expands manufacturing operations in Elk Grove, Calif., with
   addition of 200,000 sq. ft. logic board manufacturing facility.
   Corporate
   
   -- Apple Computer and Entertainment Drive announce that QuickTime
   2.0-based scenes from the soon-to-be-released movie "Interview With
   the Vampire," distributed by Warner Bros., are now available for
   downloading from Entertainment Drive on the CompuServe Information
   Service. Product
   
   -- Apple announces Power Macintosh 6100 DOS Compatible system and DOS
   Compatibility Card that allows customers to easily integrate Macintosh
   into mixed computing environments. Product
   
   -- Apple opens Miami office as part of its continuing expansion in the
   Latin American market. Corporate
   
   -- Apple joins AT&T, IBM and Siemens as founding partner of Versit-a
   global initiative to provide common specifications to improve
   interoperability. Corporate
   
   -- Leading industry developers announce support for second-generation
   Power Macintosh with PCI (Personal Component Interconnect). Product
   
   December -- PowerBook tops customer satisfaction study by J. D. Power
   and Associates. Corporate
   
   -- Kaleida Labs, an Apple and IBM multimedia joint venture, ships
   first products-Kaleida Media Player version 1.0 and ScriptX language &
   Class Library Version 1.0. Product
     _________________________________________________________________


1995

   January -- Apple Ships QuickTime VR—bringing virtual reality to
   Macintosh and Windows personal computers. Product
   
   -- Apple ships one millionth Power Macintosh. Product
   
   -- Power Macintosh 6100/66, 7100/80 and 8100/100 eclipses fastest
   Pentium-based systems by an average of 38% reports Ingram
   Laboratories. Product
   
    -- Apple announces MessagePad 120 with enhanced features. Product
   
   February -- Apple hails FCC decision to allocate 10 Megahertz of radio
   spectrum for low-power, wireless data communications, "Data-PCS."
   Corporate
   
   -- Pioneer licenses Apple's Mac OS for use in Pioneer's new line of
   personal computers. Corporate
   
   -- Apple prepares for largest audience ever at MacWorld Tokyo 1995.
   Corporate
   
   -- Marco Landi joins Apple as President, Apple Europe. Corporate
   
   March -- Apple celebrates the first anniversary of the Power
   Macintosh, and the company's successful transition from CISC to RISC
   technology. Product
   
   -- Dataquest study confirms Apple is the #1 worldwide multimedia
   PC vendor. Corporate
   
   -- Apple sponsors International Non Government Organization Forum on
   Women in China. Corporate
   
   -- ColorSync 2.0, Apple's updated color management architecture is
   unveiled. Product
   
   -- Apple launches QuickTime On-Line, the company's new Internet World
   Wide Web server. Product
   
   April -- Apple introduces three new PowerPC microprocessor-based
   servers-Workgroup Servers 6150/66, 8150/110, and 9150/120. Product
   
   -- Power Macintosh 5200/75 LC announced for the education market.
   Product
   
   -- Apple announces Internet solutions at Internet World, including
   Personal Internet Solution Bundle for educators and Apple Internet
   Server. Product
   
   -- Multimedia user experience enhanced with new Apple CD 600e
   quad-speed CD-ROM player.  Product
   
   -- Apple ships QuickTake 150 digital camera for Macintosh, Power
   Macintosh and Windows personal computers, strengthening its commitment
   to offer complete imaging solutions. Product
   
   -- Guerrino De Luca named president of Claris Corporation. Corporate
   
   -- BYTE Magazine readers vote Apple Power Macintosh Best Hardware
   Product of the Year. Corporate
   
   May -- Apple declares a $.12 per share dividend for Q295. Corporate
   
   -- Apple New Media Forum: World Tour '95 held in Cannes, France,
   celebrates the new era of new media. Product
   
   -- Apple provides interactive TV set-top technology for a six-state
   trial of interactive educational programming with Lightspan
   Partnership, Inc. Product
   
   -- Apple and IBM agree to provide multi-platform application
   development tools to enable users to build custom applications using
   OpenDoc technology. Corporate
   
   -- Apple unveils the next generation of Mac OS at its Worldwide
   Developers Conference. Product
   
   As many as 3,500 developers-a record number—attend the conference.
   Corporate
   
   -- The first feature-complete version of OpenDoc is released to 50,000
   developers worldwide. Product
   
   -- WiggleWorks Story Pack 2, a new product in the award-winning Apple
   Home Learning software series, is introduced. Product
   
   -- eWorld adds new publishers-increasing number of publishers online
   to more than 260. Product -- AT&T and Apple sign multimedia
   communications agreement to provide videoconferencing and desktop
   collaboration capabilities using QuickTime Conferencing technology and
   WorldWorx Network Services. Corporate
   
   -- Versit issues first specifications intended to promote
   interoperability among communication and information products.
   Corporate
   
   -- Apple hosts China Market Forum '95 in Beijing. Corporate
   
   -- Apple Petitions FCC to create unlicensed high-speed wireless
   "National Information Infrastructure Band." Corporate
   
   
     _________________________________________________________________
   
      Copyright, 1995 Apple Computer, Inc.
   
   
   Send any questions or problems regarding this service to
   webmaster@info.apple.com.
   
      last modified by cm on 15-June-95



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