BKHTGYBI.RVW   960313
 
"How to Grow Your Business on the Internet", Vince Emery, 1995, 1-883577-29-2,
U$24.99/C$34.99
%A   Vince Emery vince@emery.com
%C   7339 East Acoma Drive, #7, Scottsdale, AZ  85260
%D   1995
%G   1-883577-29-2
%I   Coriolis
%O   U$24.99/C$34.99 800-410-0192 +1-602-483-0192 fax: +1-602-483-0193
%P   490
%T   "How to Grow Your Business on the Internet"
 
"Business" guides to the Internet (or, guides to "business" on the Internet) do
not have a good track record.  Therefore, it is nice to find a book which is
easily readable (I'm sure the businesspeople will appreciate that) and which
also has an accurate and realistic "feel" for the net.  A manager with no
technical background will find that this book provides a fairly painless way to
get a good idea of what can be done with the net, and what needs to be set up
before it can be done.
 
Intriguingly, I am at a loss to explain why this should be so.  Emery complains
that prior Internet business books were done by techies, which I know is not
the problem.  (I'll agree with him about the lawyers and academics.)  Emery's
own technical background is lacking, which becomes obvious in sections dealing
with topics such as encryption.  The bibliography, as one might expect, is
extensive, but the recommendations are suspect.  (On the other hand, Emery does
provide some annotation, which is much better than the "look how many books
I've read" lists in many Internet guides.)  Yet, in spite of all of the flaws,
Emery's view of the net is bang on.
 
Companies approaching the Internet for the first time will need technical help
that they won't get from this book.  What they will get from the book is far
more important.  (And the book will help you to judge the competency of the
technical help you need.)
 
(There are, already, two "versions" of the first edition, with a second edition
due out later this year.  The later of the two current versions has an
additional two chapters, one covering World Wide Web establishment and
presence, and the other providing the first discussion I've seen on the "voice
over net" Internet "phone" systems.)
 
copyright Robert M. Slade, 1996   BKHTGYBI.RVW   960313

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