BKINSTHB.RVW   970803

"The Internet Strategy Handbook", Mary J. Cronin, 1996, 0-87584-720-X,
U$29.95
%A   Mary J. Cronin cronin@bcvms.bc.edu
%C   60 Harvard Way, Boston MA   02163
%D   1996
%G   0-87584-720-X
%I   Harvard Business School Press
%O   U$29.95 617-495-6947 smcconville@hbsp.harvard.edu
www.hbsp.harvard.edu
%P   296
%T   The Internet Strategy Handbook: Lessons from the New Frontier of
Business

Cronin's "Doing Business on the Internet" (cf. BKDBSINT.RVW) is one of
the leading texts on commercial use of the net.  It contains case
studies of Internet success stories, how they developed, what worked,
and what didn't.    It was, however, effective because of the research
and editing of Cronin herself, who did not simply ignore inconvenient
facts.  Success, apparently, breeds contempt.

This book is a collection of case studies of business uses of the net. 
The individual pieces, though, were written by employees of the
companies involved.  In many cases, by employees from Program Offices,
Information Resources, Corporate Communications, Information
Specialties, Business Development, and other euphemisms for flack. 
The results are, unfortunately, predictable.

copyright Robert M. Slade, 1997   BKINSTHB.RVW   970803