[Advisors] RE: [Advisors] FW: New discussion Industry Leaders T
ake ŒInnovation Nation¹ to the Hill: Call for commun
ity guidance on how to improve Canada's innovation eco-s
ystem
michael gurstein
gurstein at gmail.com
Tue, 8 Nov 2011 22:41:41 +0200
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Thanks for your interesting comments Gary...
=20
I've been in a similar situation to the one you describe of trying to
sell tech to senior business folks and politicians, with very mixed
success even when the potential pay-off (in admin efficiencies) was very
considerable and highly likely. Putting all of one's eggs in that
basket for community technology when the immediate "returns" even in the
best case are somewhat less and certainly less immediate seems to me and
based on my experience a rather enervating process. Rather better I
think to attempt to either or both of do it oneself or look for
political leverage. =20
=20
Again from my experience going after political leverage is probably the
most direct and effective route...success is by no means assured
especially given the perspectives of the current and immediately
preceding Federal Governments but my guess is that they are less likely
to respond to a "business case" for the socially excluded then they are
to a protest march or an office occupation.
=20
Best,
=20
Mike
=20
-----Original Message-----
From: Gary Kenward [mailto:GaryKenward@eastlink.ca]=20
Sent: November-08-11 5:16 PM
To: michael gurstein; advisors@tc.ca
Subject: Re: [Advisors] FW: New discussion Industry Leaders Take
=8CInnovation Nation=B9 to the Hill: Call for community guidance on how =
to
improve Canada's innovation eco-system
=20
Hello Michael:
I think the view that Silicon Valley is the Mecca of high tech is held
mostly by lay people or people on the periphery of the high tech
business. Silicon Valley has a high profile mostly because of companies
like Apple, Cisco and Google, and the large amount of venture capital
available in the city. But when it comes to long term successful
institutions there are proportionally more outside of SV: IBM, Motorola,
Sony, Philips, Ericcson, Microsoft, Samsung, etc. and a whole long list
of independent research organizations such as MIT and CERT. Indeed, if
there is a Mecca for high tech it=92s Wall Street.
I=92m new to this effort, so forgive my uninformed ramblings. In what
reading I have done so far, I find that the arguments being made in
favour of community focussed information services are well suited to the
social scientists and community activists. What I have read so far seems
to be missing descriptions of the benefits to corporations and financial
conservative governments. For the moment, lets call this collective
group =93business leaders=94.
My observation reflects my own experiences in the corporate world. I
like to think I am an applied scientist (aka research engineer) and
spent many years learning, with great difficulty, how to convince senior
management and executives of the value technology. Would you believe
that it is extremely difficulty to convince business leaders to invest
in research? I worked for years with very talented researchers and
research managers struggling to define a return on investment value
statement for research with mixed results (consider how difficult it is
to justify 2, 5, or 10 year investments with no certain outcome to
decision makers who are driven by quarterly profit and growth goals).
I cannot claim that I completely understand how to sell ideas to
business leaders. I have had some wins and some major disappointments.
In simple terms, it=92s all about $$, but business leaders are smart
people and turning a technology concept into a convincing financial
argument is frequently extremely difficult. A shrinking economy makes
this difficulty even more severe.
On a more constructive note, what kind of arguments can be made to
business leaders? Well, I can think of one example of very effective
argument that relates to Halifax. Companies considering locating a
facility in a new town or city look very seriously at the available work
force. They look at what the region has to offer that would attract
talented workers. High tech has an (unfortunate) bias towards young
professionals, so the region needs communities, community services, and
recreation and entertainment services that appeal to young professionals
and young families.
Among the desirables are: a thriving high tech community (a chicken and
egg problem for any region) and, I propose, localized Internet services.
It is in relation to the latter, that I suspect one argument for
=93community informatics=94 lies. However, keep in mind that community
Internet services will compete with the global Internet for the
attention of any demographic group, but in particular, young people. So,
I believe that we are talking about more then just static community web
pages.
Hold on, you might say, =93young professionals=94 are not generally
considered to represent an =93informatics disadvantaged=94 community =
group.
True. And they are also the least likely to use community services (at
least those that are single). However, in this there is a sales hook:
young people with disposable income are very often the primary target
market segment for high tech companies. The cellular industry plans
their business growth around new devices and services for the =91tween =
to
twenty something demographic. Apple targets it=92s latest gadgets to =
this
same demographic as they are the primary consumers of Internet content.
And so on.
So here=92s my pitch, for what it=92s worth. While the needs of
marginalized communities must always be the focus of the community
activists, if you want to garner the active support and investment of
these business leaders, identify benefits that lead to business growth
within that community. This is fundamentally what iCanary is all about,
and rightly so. CATA is an industry association (aka lobby group) and
not a community action group.
Well, I=92ve typed far too much. So, as a more concrete contribution, I
hope, here is one translation for =93community informatics=94: =
=93informatique
communotaire=94.
(I am not fluent in French, for this translation I must thank my martial
arts friends in Ottawa).
Gary
On 11.11.08 3:44 AM, "michael gurstein" <gurstein@gmail.com> wrote:
Hi Gary,
=20
Unfortunately the tech community belies it's heritage in the garages of
middle income California suburbs and only understands "innovation" in
the same terms as the bureaucrats and politicians i.e. big companies
spending big money doing big research. =20
=20
They ignore the broader cultural and social context (ecology) from which
"innovation" necessarily springs and from where a very great deal of
useful and valuable innovation comes quite directly. I've argued this
with folks up and down the Canadian landscape (and even in my blog at
http://wp.me/pJQl5-20 and elsewhere) to absolutely no avail. (There is
on the other hand significant support for community innovation in Canada
in other sectors such as social enterprise etc.etc.)
=20
Not sure where to go on that issue (I was rather hoping that connecting
with CATA's initiative might be one route but as is evident in the
article that you copied nothing (yet) seems to have sunk in.
=20
Best,
=20
M
=20
-----Original Message-----
From: advisors-admin@tc.ca [mailto:advisors-admin@tc.ca] On Behalf Of
Gary Kenward
Sent: November-07-11 4:59 PM
To: advisors@tc.ca
Subject: [Advisors] FW: New discussion Industry Leaders Take =
=8CInnovation
Nation=B9 to the Hill: Call for community guidance on how to improve
Canada=B9s innovation eco-system
Another announcement from John Reid. I still fail to see where
communities factor into the objectives of CATA=92s i-Canada.
THE INFORMATION CONTAINED IN THIS DOCUMENT IS PRIVATE AND CONFIDENTIAL
THE INFORMATION CONTAINED IN THIS DOCUMENT IS PRIVATE AND CONFIDENTIAL
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<title>Re: [Advisors] FW: New discussion Industry Leaders Take =
=8CInnovation
Nation=B9 to the Hill: Call for community guidance on how to improve =
Canada's
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<div class=3DSection1>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'>Thanks for your
interesting comments Gary...</span></font></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'> </span></fon=
t></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'>I've been in a =
similar
situation to the one you describe of trying to sell tech to senior =
business
folks and politicians, with very mixed success even when the potential =
pay-off
(in admin efficiencies) was very considerable and highly likely. =
=A0Putting all of
one's eggs in that basket for community technology when the immediate =
"returns"
even in the best case are somewhat less and certainly less immediate =
seems to
me and based on my experience a rather enervating process.=A0 Rather =
better I
think to attempt to either or both of do it oneself or look for =
political
leverage.=A0 </span></font></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'> </span></fon=
t></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'>Again from my =
experience
going after political leverage is probably the most direct and effective
route...success is by no means assured especially given the perspectives =
of the
current and immediately preceding Federal Governments but my guess is =
that they
are less likely to respond to a "business case" for the =
socially
excluded then they are to a protest march or an office =
occupation.</span></font></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'> </span></fon=
t></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'>Best,</span></font=
></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'> </span></fon=
t></p>
<p class=3DMsoNormal><font size=3D1 color=3Dnavy face=3DArial><span =
lang=3DEN-US
style=3D'font-size:9.0pt;font-family:Arial;color:navy'>Mike</span></font>=
</p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=3DMsoNormal style=3D'margin-left:36.0pt'><font size=3D2 =
face=3DTahoma><span
lang=3DEN-US style=3D'font-size:10.0pt;font-family:Tahoma'>-----Original
Message-----<br>
<b><span style=3D'font-weight:bold'>From:</span></b> Gary Kenward
[mailto:GaryKenward@eastlink.ca] <br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> November-08-11 5:16 =
PM<br>
<b><span style=3D'font-weight:bold'>To:</span></b> michael gurstein;
advisors@tc.ca<br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> Re: [Advisors] =
FW: New
discussion Industry Leaders Take =8CInnovation Nation=B9 to the Hill: =
Call for
community guidance on how to improve Canada's innovation =
eco-system</span></font></p>
<p class=3DMsoNormal style=3D'margin-left:36.0pt'><font size=3D3
face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'> </span></font></p>
<p class=3DMsoNormal =
style=3D'margin-right:0cm;margin-bottom:12.0pt;margin-left:
36.0pt'><font size=3D3 face=3DCalibri><span =
style=3D'font-size:12.0pt;font-family:
Calibri'>Hello Michael:<br>
<br>
I think the view that Silicon Valley is the Mecca of high =
tech is
held mostly by lay people or people on the periphery of the high tech =
business.
Silicon Valley has a high profile mostly because of companies like =
Apple, Cisco
and Google, and the large amount of venture capital available in the =
city. But
when it comes to long term successful institutions there are =
proportionally
more outside of SV: IBM, Motorola, Sony, Philips, Ericcson, Microsoft, =
Samsung,
etc. and a whole long list of independent research organizations such as =
MIT
and CERT. Indeed, if there is a Mecca for high tech it=92s Wall =
Street.<br>
<br>
I=92m new to this effort, so forgive my uninformed =
ramblings. In what
reading I have done so far, I find that the arguments being made in =
favour of
community focussed information services are well suited to the social
scientists and community activists. What I have read so far seems to be =
missing
descriptions of the benefits to corporations and financial conservative
governments. For the moment, lets call this collective group =93business
leaders=94.<br>
<br>
My observation reflects my own experiences in the =
corporate
world. I like to think I am an applied scientist (aka research engineer) =
and
spent many years learning, with great difficulty, how to convince senior
management and executives of the value technology. Would you believe =
that it is
extremely difficulty to convince business leaders to invest in research? =
I
worked for years with very talented researchers and research managers =
struggling
to define a return on investment value statement for research with mixed
results (consider how difficult it is to justify 2, 5, or 10 year =
investments
with no certain outcome to decision makers who are driven by quarterly =
profit
and growth goals).<br>
<br>
I cannot claim that I completely understand how to sell ideas to =
business
leaders. I have had some wins and some major disappointments. In simple =
terms,
it=92s all about $$, but business leaders are smart people and turning a
technology concept into a convincing financial argument is frequently =
extremely
difficult. A shrinking economy makes this difficulty even more =
severe.<br>
<br>
On a more constructive note, what kind of arguments can be made to
business leaders? Well, I can think of one example of very effective =
argument
that relates to Halifax. Companies considering locating a facility in a =
new
town or city look very seriously at the available work force. They look =
at what
the region has to offer that would attract talented workers. High tech =
has an
(unfortunate) bias towards young professionals, so the region needs
communities, community services, and recreation and entertainment =
services that
appeal to young professionals and young families.<br>
<br>
Among the desirables are: a thriving high tech community (a chicken and =
egg
problem for any region) and, I propose, localized Internet services. It =
is in
relation to the latter, that I suspect one argument for =93community =
informatics=94
lies. However, keep in mind that community Internet services will =
compete with
the global Internet for the attention of any demographic group, but in
particular, young people. So, I believe that we are talking about more =
then
just static community web pages.<br>
<br>
Hold on, you might say, =93young professionals=94 are not =
generally
considered to represent an =93informatics disadvantaged=94 community =
group. True.
And they are also the least likely to use community services (at least =
those
that are single). However, in this there is a sales hook: young people =
with
disposable income are very often the primary target market segment for =
high
tech companies. The cellular industry plans their business growth around =
new
devices and services for the =91tween to twenty something demographic. =
Apple
targets it=92s latest gadgets to this same demographic as they are the =
primary consumers
of Internet content. And so on.<br>
<br>
So here=92s my pitch, for what it=92s worth. While the needs of =
marginalized
communities must always be the focus of the community activists, if you =
want to
garner the active support and investment of these business leaders, =
identify
benefits that lead to business growth within that community. This is
fundamentally what iCanary is all about, and rightly so. CATA is an =
industry
association (aka lobby group) and not a community action group.<br>
<br>
Well, I=92ve typed far too much. So, as a more concrete contribution, I =
hope,
here is one translation for =93community informatics=94: =93informatique
communotaire=94.<br>
<br>
(I am not fluent in French, for this translation I must thank my martial =
arts
friends in Ottawa).<br>
<br>
Gary<br>
<br>
On 11.11.08 3:44 AM, "michael gurstein" <<a
href=3D"gurstein@gmail.com">gurstein@gmail.com</a>> =
wrote:</span></font></p>
<p class=3DMsoNormal =
style=3D'margin-right:0cm;margin-bottom:12.0pt;margin-left:
36.0pt'><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial;color:navy'>Hi Gary,<br>
<br>
Unfortunately the tech community belies it's heritage in the garages of =
middle
income California suburbs and only understands "innovation" in =
the
same terms as the bureaucrats and politicians i.e. big companies =
spending big
money doing big research. <br>
<br>
They ignore the broader cultural and social context (ecology) from which
"innovation" necessarily springs and from where a very great =
deal of
useful and valuable innovation comes quite directly. I've argued =
this
with folks up and down the Canadian landscape (and even in my blog at <a
href=3D"http://wp.me/pJQl5-20">http://wp.me/pJQl5-20</a> and elsewhere) =
to
absolutely no avail. (There is on the other hand significant support for
community innovation in Canada in other sectors such as social =
enterprise
etc.etc.)<br>
<br>
Not sure where to go on that issue (I was rather hoping that connecting =
with
CATA's initiative might be one route but as is evident in the article =
that you
copied nothing (yet) seems to have sunk in.<br>
<br>
Best,<br>
<br>
M<br>
<br>
</span></font><font size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;
font-family:Tahoma'>-----Original Message-----<br>
<b><span style=3D'font-weight:bold'>From:</span></b> <a
href=3D"advisors-admin@tc.ca">advisors-admin@tc.ca</a> [<a
href=3D"mailto:advisors-admin@tc.ca">mailto:advisors-admin@tc.ca</a>] =
<b><span
style=3D'font-weight:bold'>On Behalf Of </span></b>Gary Kenward<br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> November-07-11 4:59 =
PM<br>
<b><span style=3D'font-weight:bold'>To:</span></b> <a =
href=3D"advisors@tc.ca">advisors@tc.ca</a><br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> [Advisors] FW: =
New
discussion Industry Leaders Take =8CInnovation Nation=B9 to the Hill: =
Call for
community guidance on how to improve Canada=B9s innovation =
eco-system<br>
</span></font><br>
<font face=3DCalibri><span style=3D'font-family:Calibri'>Another =
announcement from
John Reid. I still fail to see where communities factor into the =
objectives of
CATA=92s i-Canada.<br>
</span></font><font size=3D1 face=3DArial><span =
style=3D'font-size:8.0pt;font-family:
Arial'><br>
</span></font><font size=3D1 color=3D"#300094" face=3D"Comic Sans =
MS"><span
style=3D'font-size:8.0pt;font-family:"Comic Sans MS";color:#300094'><br>
</span></font><font size=3D1 color=3Dred face=3D"Engravers MT"><span
style=3D'font-size:8.0pt;font-family:"Engravers MT";color:red'>THE =
INFORMATION
CONTAINED IN THIS DOCUMENT IS PRIVATE AND CONFIDENTIAL</span></font></p>
<p class=3DMsoNormal style=3D'margin-left:36.0pt'><font size=3D3 =
face=3DCalibri><span
style=3D'font-size:12.0pt;font-family:Calibri'><br>
</span></font><font size=3D1 face=3DArial><span =
style=3D'font-size:8.0pt;font-family:
Arial'><img border=3D0 width=3D300 height=3D173
src=3D"cid:image001.gif@01CC9E65.94D45290"><br>
</span></font><font size=3D1 color=3D"#300094" face=3D"Comic Sans =
MS"><span
style=3D'font-size:8.0pt;font-family:"Comic Sans MS";color:#300094'><br>
</span></font><font size=3D1 color=3Dred face=3D"Engravers MT"><span
style=3D'font-size:8.0pt;font-family:"Engravers MT";color:red'>THE =
INFORMATION
CONTAINED IN THIS DOCUMENT IS PRIVATE AND CONFIDENTIAL</span></font></p>
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